Promoting a company on social media platforms these days is essential as companies want to achieve success. However, to do that, companies will have to be using the right tools to be able to promote themselves to their target audience a lot more effectively. There are many different tools that companies can use to achieve that, which is why it’s important to know about some of the best ones before starting a social media promotional campaign.


Agorapulse is an all-in-one platform that provides companies with a number of different features and capabilities making the entire process of social media marketing for businesses a lot easier. The tool provides companies with advanced tools for publishing that allows them to create and schedule all of their social media content in advance, as well as a unified inbox folder where they can easily manage all of the communications with the audience across a number of platforms. There’s also a social listening tool that can help companies figure out what the audience is saying about them on social media platforms and collaboration tools that make communication and collaboration between different departments a lot easier. Aside from that, the tool also has insightful analytics that helps companies generate data regarding the performance of their social media promotional efforts and excellent customer support with a team that has an average response time of about half an hour, which is key for solving any potential promotional issues for businesses.


Another popular social media management tool for companies is Sendible, which is again, an all-in-one platform providing companies with a number of different features and capabilities from publishing and collaboration to analytics and social listening. One of the features that make this platform stand out from its competitors is the number of integrations that companies can get from using it because aside from the big social media platforms, companies can also integrate a number of other tools and apps such as WordPress, Google Analytics, Slack, Google Business, and more. In fact, with this platform, companies are also able to get an extension for Google Chrome which can schedule or publish content on behalf of the business while browsing the internet, without having the platform open in the first place. There’s also a graphic design tool and an image editor built into the platform, along with a post preview tool. All of these put together allow companies to customize and preview the content that they are creating before they’re published on any platform that they connect the tool to, which is incredibly helpful as the appearance of the content on various platforms is what can ultimately decide whether a piece of content is going to perform as well as intended or not.


Article written by Ronn Torossian 

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.