Running a business does not have to be rocket surgery. With all the self-help books out there – all the “secrets” and “tips” and all the noise from “experts” explaining what to do, it can be easy to get lost in this very simple fact: it’s really not that complicated.

Sure, it can be “hard” or “expensive” or “stressful” … but it’s not that difficult. Because, when it comes down to brass tacks, there is really only one thing have to proven to earn the respect and confidence of a team. Turning a profit is not optional. You have to DO BUSINESS WELL. That means growth, and it means selling a product or service for more than it costs, as often as possible.

In other words, as long as the team sees the company succeeding, and they are sharing in that success in some way, they have, literally, nothing to complain about. If people are making money, their jobs are secure, and they are “sharing the wealth” … and if they are STILL complaining, they are the wrong people to be employing. Find new ones.

However, if the business is not successful, and the team is expressing doubts, that’s normal. It may not be pleasant to hear, but sit down and buckle up … There’s really only one way to shut them up. Succeed.

There’s an adage that says: “nothing succeeds like success.” Cheesy? Sure it is, but it’s a cliche for a reason. If you can make your work “work” for you and your team, then any doubts related to age, experience or ability will evaporate like dew in the desert.

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Instead of worries about qualifications, people instead look to the company for advice. Youth will not be a hindrance … in fact, they won’t even consider that. They will know the company and management are successful – full stop.

In the end, that’s all anyone has to prove.

 

Discover more from Ronn Torossian

Ronn Torossian’s Professional Profile on Muck Rack
GuideStar Profile for Ronn Torossian Foundation
Ronn Torossian’s Articles on Entrepreneur
Ronn Torossian’s Blog Posts on Times of Israel
Ronn Torossian on SoundCloud

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.