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Design Better Press Moments For Hybrid Conferences
Learn how to design better press moments for hybrid conferences that attract journalists and generate media coverage across both digital and in-person channels.
When To Run Silent Product Updates Without...
Learn when to deploy silent product updates without announcements. Discover strategic criteria, internal coordination tactics, and risk mitigation for quiet releases.
The Media Lifecycle of Surprise and Delight...
Learn how to manage surprise and delight campaigns through their full media lifecycle, from planning coverage arcs to sustaining customer engagement beyond launch.
Using Negative Reviews to Craft Transparent Messaging...
Learn how to respond to negative reviews transparently and turn criticism into trust-building opportunities through authentic messaging and improvement stories.
How To Build A Quarterly Media Kit...
Learn how to create quarterly media kits that journalists actually use with systematic refresh cycles, cross-functional sourcing, and smart design templates for 2025.
Managing Internal Brand Narratives with Transparency During...
Learn how to protect your employer brand during layoffs with transparent communication, empathy training for leaders, and comprehensive support for departing employees.
When to Use a Brand Manifesto as...
Learn how to strategically time and package brand manifestos as media tools for maximum impact through cultural alignment and authentic opinion leadership.
The Evolution Of The PR Pitch Deck:...
Learn how PR pitch decks evolved from text-heavy releases to visual storytelling. Discover trends like bold typography, data-driven narratives, and cross-platform delivery that boost media engagement.
Pixar Chief Takes Leave Amid Allegations
Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]
Why your company needs a public relations plan today
Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]
Secrets to my Success: 5WPR’s Ronn Torossian
As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]