Crisis PR

Public relations agency entrepreneur, Ronn Torossian, offers innovative crisis PR and public relations advice. Ronn Torossian blogs on crisis PR and on being the CEO of 5WPR, a top 25 US public relations firm.

Some recent media coverage on the Public Relations industry which I found interesting: Carl Icahn, the legendary business investor is trying to buy a company and in doing so has blasted the company’s “PR Machine and Board.” He goes on...
In today's fast-paced and interconnected world, a PR crisis can happen to any brand, no matter how big or small. In times of crisis, internal communication is crucial for brands to ensure that their employees are well-informed, and aligned,...
Kudos to Nike for removing Joe Paterno’s name from the child-care center named after him in Beaverton, Oregon. Sherwin-Williams and Cars.com dropped their sponsorship of Penn State many months ago - and many more will rightfully follow. The crisis PR...
When people are faced with bad news, even if they are not at all impacted, doubt can set in. That doubt grows, unaided, like a nefarious seed, creating PR issues for groups and organizations completely unrelated to the initial...
Facebook stock has plummeted since its IPO, and the company is in the midst of a public relations nightmare.  From minute 1 of a delayed launch with Nasdaq’s technical problems to the lawsuits swirling around, Facebook is entering a...
Wells Fargo bank may just win the worst PR of the year award for the announcement last year that many of its employees had set up huge numbers of fake accounts using the information of real customers. Now, though,...
When it comes to international soccer’s most celebrated tournament, the United States’ men’s team has posted some disappointing showings in the past, but at least they made it to the dance. Now, though, the US men’s team is out...
Front page news in Europe is that Former Metropolitan Police chief Sir Paul Stephenson has joined a crisis PR agency. Stephenson resigned following allegations of his police force being involved with alleged phone taps with The News of the...
Pasta maker’s inept PR only makes it worse Ronn Torossian for RonnTorossian.com on Oct 8th, 1:07pm Recently a world-renowned pasta company – who shall remain nameless, just in case they eventually fix this – decided to draw a line in the...
As Published Today In Chain Store Age at: http://www.chainstoreage.com/GuestCommentaries_Archive.aspx?id=155395 New media lessons from the Gap logo fiasco The Gap recently learned the painful lesson of today’s new media world: It is fast and furious. Following consumer outcry in social media channels, the...

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