Looking for a delicious home-cooked meal that’s easy to make? Customers may be able to get everything they need from their local Chick-Fil-A – as long as they live in Atlanta. The fast-food company famous for its chicken in various forms is rolling out meal kits in its home city over August, following a similar business plan to organizations like HelloFresh and Blue Apron.

When customers pick up a mealtime kit from Chick-Fil-A, they’ll get all the ingredients required to make their favorite recipes at home. The difference between Chick-Fil-A’s meals and the ones clients get from Blue Apron is that they can pick what they need up from the fast-food store, rather than joining a subscription service.

The kits come at a price of around $15.89, and they’re only available in Atlanta stores for now, though there are some rumblings that the company wants to expand in the future. Already, the company is seeing a lot of interest from customers who would enjoy seeing the kits in other cities online. Customers can buy their first one in Atlanta on the 27th of August.

What to Expect from Chick-Fil-A Meal kits

There are currently various types of meal kit available, all of which include recipes that they might not expect from a typical Chick-Fil-A. Although the recipes are chicken-based, they’re also very high-class too – not just a remake of their standard fast food. Customers can choose from Chicken Parmesan, Chicken flatbreads, Chicken Enchiladas, Pan Roasted Chicken and Dijon Chicken. However, they can only get two meals at a time.

The team responsible for the Chick-Fil-A meal kits say that it’s been a long process finding the right selection of meals to bring to Fast food customers. For the food brand, these new kits serve up an opportunity to get involved with their customers diet on a deeper level. Instead of just being satisfied for one day after customers leave Chick-Fil-A they can have another meal plan in the bank too.

According to the principal program leader for new ventures at Chick-Fil-a, Michael Patrick, the first idea for the program emerged among the team around three years ago. While the brand considered the concept back then, they felt that the timing simply wasn’t right. However, now that people are more interested in getting fresh food and easy recipes into their diet, Chick-Fil-A meal kits are ready to thrive.

A Unique Fast Food Experience

Chick-Fil-A is the first fast-food company to experiment with meal kits in the world, which means that they’re in a great position to set themselves apart from the competition. It’s the perfect time to experiment with an idea like this because fresh ingredients and meal kits are growing increasingly popular in the modern world. Additionally, clients can order their meal kits with the same ease as ordering a fast-food meal.

As people continue to search for the perfect combination of fresh ingredients and convenience, Chik-Fil-A mealtime kits may be the ideal compromise.

5WPR CEO Ronn Torossian

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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