Running a business does not have to be rocket surgery. With all the self-help books out there – all the “secrets” and “tips” and all the noise from “experts” explaining what to do, it can be easy to get lost in this very simple fact: it’s really not that complicated.

Sure, it can be “hard” or “expensive” or “stressful” … but it’s not that difficult. Because, when it comes down to brass tacks, there is really only one thing have to proven to earn the respect and confidence of a team. Turning a profit is not optional. You have to DO BUSINESS WELL. That means growth, and it means selling a product or service for more than it costs, as often as possible.

In other words, as long as the team sees the company succeeding, and they are sharing in that success in some way, they have, literally, nothing to complain about. If people are making money, their jobs are secure, and they are “sharing the wealth” … and if they are STILL complaining, they are the wrong people to be employing. Find new ones.

However, if the business is not successful, and the team is expressing doubts, that’s normal. It may not be pleasant to hear, but sit down and buckle up … There’s really only one way to shut them up. Succeed.

There’s an adage that says: “nothing succeeds like success.” Cheesy? Sure it is, but it’s a cliche for a reason. If you can make your work “work” for you and your team, then any doubts related to age, experience or ability will evaporate like dew in the desert.

Instead of worries about qualifications, people instead look to the company for advice. Youth will not be a hindrance … in fact, they won’t even consider that. They will know the company and management are successful – full stop.

In the end, that’s all anyone has to prove.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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