For any single charity, getting people to notice you in the huge cacophony of voices being raised for their particular cause, can be incredibly challenging. This can be particularly true during the holidays. Sure, people are more ready, willing, and able to give. But, this willingness leads ALL charity, and non profit groups to shout even louder trying to get attention.

So what is a smaller charity with a smaller non profit PR budget to do to get the attention they need to be successful? Ronn Torossian, founder and president of 5W Public Relations, and president of the Ronn Torossian Foundation, has 3 go-to tips for any non profit group looking forward to connecting with their supporters during the holiday season.

#1 – Reveal something incredible

One of the best ways to stand out from the crowd is to reveal something jaw dropping, heart warming, or otherwise incredible. You want to start conversations. And keep them going. The best way to do that is to find something that people will find surprising, unbelievable, or tearjerking, then package that in a way that is EASY TO SHARE. This last part is incredibly vital to your success. SHARING is vitally important. If your content is awesome but difficult to share you will not get nearly the impact you are looking for, or the response you want.

#2 – Tell a compelling story

Shock and awe is not the only way to get attention. Long form “short” stories make great attention getters. Not only that, but stories keep people on your website longer, and engaging with any of your media for longer periods of time.

See also  PR Perspectives on Effective Digital Marketing Strategies

#3 – Make the cause hit home

Whether you are crafting a story, or putting together a quick hitting image, or soundbite, you need to make sure that you connect locally. No matter what your cause, you need to make it hit home for your intended target. Make them feel like they are making a difference in themselves, AND in their community when they connect with your cause.

By approaching your prospective donors in this way, you have the opportunity to increase your interactions, and subsequently, your donations.

 

Discover more from Ronn Torossian

Ronn Torossian’s Professional Profile on Muck Rack
GuideStar Profile for Ronn Torossian Foundation
Ronn Torossian’s Articles on Entrepreneur
Ronn Torossian’s Blog Posts on Times of Israel
Ronn Torossian on SoundCloud

 

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Ronn Torossian
https://www.5wpr.com
Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.

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