busch beer


After the pandemic, working from home will remain in some form. However, the idea behind a lot of trendy workplaces is that when people interact, they innovate. What happens to that idea when people shift towards working from home?

Companies like Twitter and Spotify have hinted that employees will have the option of working remotely full-time in future. The rapid shift to an entirely remote workforce in most organizations has left them scrambling to manage their newly remote teams and keep projects on track. Busch Light took this opportunity to redefine what working remotely truly means.

Busch Light has created a pop-up outdoor workspace in northern Colorado called TreeWork, which promises all the conveniences of an indoor coworking space but without the walls.

The amenities include a well-ventilated office space, Busch Light happy hours, Wi-Fi, campfires, and on-site grilling. For those who are working, if they want to be outside longer than their regular 9-5 hours, they can actually exchange blue light for starlight. They can camp under some of the most scenic night sky the country has to offer. This marks a way of positively breaking with business orthodoxy.

Remote work does blur boundaries between work life and personal life. Sometimes workers are happier and more productive working at home than they had been at traditional offices.

To increase productivity and employee satisfaction, the TreeWork area has a lake for kayaking and fishing breaks and hiking trails as well. There are also plenty of Adirondack chairs to sit on under the aspen trees. For inclement weather, there is also a well-ventilated shelter.

See also  Creating an Effective Thought Leadership Strategy

This space utilizes the beauty of nature to create an environment that will hopefully alleviate stress and fatigue that have increased among workers due to the pandemic. This is a shared space that is truly remote.

The name TreeWork is an intended pun on coworking provider WeWork. There are also a number of spots for people interested in camping overnight. They will be provided with free food and drink. In this way the brand is positioning itself as the beer of the great outdoors, and it aims to provide value to its customers.

Previous articleEnvironmentally Friendly Marketing Campaigns
Next articleConsumer-Driven Marketing Tips
Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.