busch beer


After the pandemic, working from home will remain in some form. However, the idea behind a lot of trendy workplaces is that when people interact, they innovate. What happens to that idea when people shift towards working from home?

Companies like Twitter and Spotify have hinted that employees will have the option of working remotely full-time in future. The rapid shift to an entirely remote workforce in most organizations has left them scrambling to manage their newly remote teams and keep projects on track. Busch Light took this opportunity to redefine what working remotely truly means.

Busch Light has created a pop-up outdoor workspace in northern Colorado called TreeWork, which promises all the conveniences of an indoor coworking space but without the walls.

The amenities include a well-ventilated office space, Busch Light happy hours, Wi-Fi, campfires, and on-site grilling. For those who are working, if they want to be outside longer than their regular 9-5 hours, they can actually exchange blue light for starlight. They can camp under some of the most scenic night sky the country has to offer. This marks a way of positively breaking with business orthodoxy.

Remote work does blur boundaries between work life and personal life. Sometimes workers are happier and more productive working at home than they had been at traditional offices.

To increase productivity and employee satisfaction, the TreeWork area has a lake for kayaking and fishing breaks and hiking trails as well. There are also plenty of Adirondack chairs to sit on under the aspen trees. For inclement weather, there is also a well-ventilated shelter.

This space utilizes the beauty of nature to create an environment that will hopefully alleviate stress and fatigue that have increased among workers due to the pandemic. This is a shared space that is truly remote.

The name TreeWork is an intended pun on coworking provider WeWork. There are also a number of spots for people interested in camping overnight. They will be provided with free food and drink. In this way the brand is positioning itself as the beer of the great outdoors, and it aims to provide value to its customers.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.