More American commuters are choosing to bike to work these days. Though 90 percent of commuters still drive or ride commuter rail to work, the percentage of those choosing to pedal into the office has risen 60 percent in...
Lululemon landed in the marketplace with all the right stuff. It was placed in a high demand segment, offered unique looks and created a fierce fan following almost immediately. In fact, Lululemon fans were compelled to recruit other fans....
GoPro continues to freefall. The personal video camera company that made a splash with clever marketing and innovative options is riding the rapids of a long string of bad luck. Now the stock has fallen again, to what CNN...
Ronn Torossian shares several key strategies - to help increase your brands value this Holiday Season.
The holidays are upon us, and everyone is thinking about ANYTHING but work. While those who actually succeed are hard at work trying to...
One of the primary dictums of any profession that deals with large numbers of people is to know your audience. It is common for groups in charge of essential social structures to change suddenly and drastically. Although there are...
If you are among the 25 million Americans who purchase a Christmas tree each season, you are among those who dread the next step. Putting on the lights. The clumsy, time consuming “family” activity is the punchline of many...
When it comes to those affected by the Boston Marathon bombing, after people commiserate with victims and their families, there’s probably not a whole lot of sympathy left for the widow of bomber Tamerlan Tsarnaev, but attorneys for Katherine...
Memorial Day is a holiday dedicated to the remembrance of the sacrifice that members of the armed forces make for the well-being of their country. While the purpose of a business is to make money for their owners, remembering...
Foodies and Facebook have seemed like a natural pair from the start, says Ronn Torossian - Author of PR Book For Immediate Release. One one hand, there's the foodies. They're people who love food. And it's not just a...
What’s happening out in North Dakota? Well, that seems to depend on who you ask. What isn’t in dispute – possibly the ONLY facts not in dispute – is that an oil company wants to build a pipeline and...
