When it comes to those affected by the Boston Marathon bombing, after people commiserate with victims and their families, there’s probably not a whole lot of sympathy left for the widow of bomber Tamerlan Tsarnaev, but attorneys for Katherine...
Even in the world of professional golf, with a name like “Bubba,” people should expect you to make the occasional “down home” decision. So, it came as little surprise to many, when golf superstar Bubba Watson celebrated his recent...
One of the primary dictums of any profession that deals with large numbers of people is to know your audience. It is common for groups in charge of essential social structures to change suddenly and drastically. Although there are...
Foodies and Facebook have seemed like a natural pair from the start, says Ronn Torossian - Author of PR Book For Immediate Release. One one hand, there's the foodies. They're people who love food. And it's not just a...
Public relations success comes in many forms and there are literally endless opportunities and approaches to achieve this success. But for every “best” way for you to attack a PR challenge, there are several wrong ways and all of them affect...
Brand collaborations can be a powerful marketing tool when executed correctly. Recently, Nike and Tiffany & Co unveiled that the brands would be releasing their first collaboration in March. The initial announcement was for a sneaker collaboration, but a...
Gaming influencers are content creators who play games by using platforms like Twitch, Discord, and YouTube. They connect with their audiences through livestreams. Gaming influencers have the advantage of promoting a brand to a unique audience. Their content includes...
Adaptability — Being able to pivot and evolve beyond your initial vision is essential for success in business today. This can apply to day-to-day functions or the overall direction of a business.
In today’s...
Influencer PR is a powerful tool for boosting brand credibility and trust. Partnering with the right influencers through an influencer agency allows brands to tap into their audience and leverage their reputation to enhance their image.
Understanding the Connection Between...
