Public relations success comes in many forms and there are literally endless opportunities and approaches to achieve this success. But for every “best” way for you to attack a PR challenge, there are several wrong ways and all of them affect...
Hey manager! Stop complaining about your team. Start motivating them to become the people and the creative, productive force you need them to be.
Nothing is more frustrating for a manager than a team that just can’t get it done....
Each year, the highlight of the Cannes Film Festival is not the viewing of the films, or the starlets in their magnificent gowns, or even the endless gossip. It’s the charitable event that raised more than $35 million for...
Public relations is as much a science as it is an art. If you are looking to get consistent media attention, here are five tips you need to know.
First, stop sending press releases, and start using an elevator pitch....
Even in the world of professional golf, with a name like “Bubba,” people should expect you to make the occasional “down home” decision. So, it came as little surprise to many, when golf superstar Bubba Watson celebrated his recent...
Brand collaborations can be a powerful marketing tool when executed correctly. Recently, Nike and Tiffany & Co unveiled that the brands would be releasing their first collaboration in March. The initial announcement was for a sneaker collaboration, but a...
Gaming influencers are content creators who play games by using platforms like Twitch, Discord, and YouTube. They connect with their audiences through livestreams. Gaming influencers have the advantage of promoting a brand to a unique audience. Their content includes...
