Public relations is as much a science as it is an art. If you are looking to get consistent media attention, here are five tips you need to know.
First, stop sending press releases, and start using an elevator pitch....
We lost a client this week…and I was happy. We were hired by the International headquarters of a major company and market leader, but the local Headquarters here openly did not want us hired. To say that the International...
Buying secondhand clothing and merchandise used to have a stigma attached to it but as the Chicago Tribune reported even before the pandemic, things have changed and secondhand has gone mainstream. After quarantines were lifted, several media reports indicated...
These days, marketers are constantly looking for brand new ways to find or attract a target audience, but in the constantly evolving marketing landscape, it's becoming harder to reach the audience and get positive results.
This is precisely where...
Harper Lee wrote one book and became a national treasure. “To Kill A Mockingbird” has been on just about every English teacher’s “must read” list for decades. Fans loved Lee’s rich characters and embraced the story in print and...
Just to show you how powerful maintaining your reputation online actually is, let's look into the stepping down of one of tech's biggest CEO's. Recently, the dating website OkCupid played a role in bringing down one of the internet's most powerful CEO's, Mozilla's...
Running a business does not have to be rocket surgery. With all the self-help books out there - all the “secrets” and “tips” and all the noise from “experts” explaining what to do, it can be easy to get...
As brands re-enter the post-pandemic world, many still struggle with how they can gain a competitive advantage over their competition with all the reported changes in consumer behavior. Global Technology company NTT Ltd. conducted its 20th annual study in...
One of the toughest things to do is start a successful small business, especially in a weak economy. The banks aren't lending as much as they used to, costs of production have gone up drastically, and while labor costs...
Brand transparency is about how a brand shows itself to be authentic regarding public interactions.
It also indicates how a brand shows itself to be accessible to internal and external stakeholders.
The digital revolution has played a major role in creating...
