Public relations efforts are crucial for new businesses that are looking to get serious about grabbing the attention of customers and other industry professionals.
Unfortunately, most of the time, new businesses tend to avoid investing in PR because they believe...
Whether consciously or unconsciously, customers are always evaluating the experiences that they have with different brands. Everything they think and feel during the process of purchasing something from a certain business is called the buying experience. The buying experience...
How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. Since marketing teams spend about a third of their budgets on content creation that ranges from content marketing, advertising, sales...
Think about it! From direct mail to email and now social media, direct marketing has come a long way and is accelerating at an even faster pace. The pace has also led to changes in the algorithms and business...
If customers think that they are getting value for their money, they will remain loyal to a company. Brands have to communicate their benefits and relevance in these changed times.
Nowadays it is unimaginable to make purchase decisions without brands...
Benefits of Rebranding
Rebranding helps to reshape how a company and its products are perceived. With rebranding, the right customers are more likely to buy a product or a service.
Rebranding is also an opportunity for brands to create customer...
One of the biggest advantages of virtual events in marketing is the ability to reach multiple time zones around the world, which attracts new and bigger audiences for businesses. Not only do these virtual events benefit the organizers by...
SeaWorld found itself involved in a big crisis management mistake made by the Orlando Business Journal.
This occurred after the outlet reported that one of its polls was being tampered with by the theme park chain.
The outlet had...
A successful digital advertising campaign boils down to a few different factors. Targeting the right audience, converting that audience into paying customers, and carefully following every step of the advertising process to lead them from one end of the...
There is a certain skill to virtual selling that plenty of companies hadn’t embraced, let alone mastered at the start of the pandemic.
However, as both small and large companies have started to reopen their offices and go back...
