Every brand wants more earned media, but, too often, these well-meaning brands go about it in all the wrong ways. They strive to “put their names out there,” they bombard media representatives...
Crisis communications is a key aspect to public relations. Crises will come, and, usually, they will come unexpectedly. But that doesn’t mean you should not be prepared. In fact, if you want...
It hasn’t been a great week for Netflix.
Hot on the heels of a vehicular accident directly related to an online meme commemorative of Netflix’s lukewarm new release Bird...
Self-Driving Car Industry has a PR Problem
For the driverless car industry, last year was a boon for technology breakthroughs- and a disaster from a public relations perspective.
An experimental...
Technology is constantly shifting and the PR landscape is forever evolving. Despite the new tactics and changes in the communication landscape, there are some skills that will always remain essential for PR...
Stay Ahead of the Competition
Competition is at an all time high. It is likely that your product or service is up against other similar products and services. While competition is the key...
There are a lot of ways to get around these days: personal cars, public transit, ride-sharing, traditional cabs, bikes, skateboards and, increasingly, electric scooters. These convenient and relatively inexpensive transportation options...
Holiday Marketing
It’s the holiday season, which also means it’s the season for retail and e-commerce. It’s the time of year when you can really reel in some profits for your business. According...
If you want to maximize sales and get the most out of your marketing budget, you need to define your target market. By identifying who you are selling your products to, you can answer other important questions in...
Diversity in a workplace is a great asset. Having people with different backgrounds, ethnicities and sexual orientation is a boon as it bring a wider range of experiences, ideas and sensitivities to the table. Diversity encompasses other elements that...
