You’ve created the perfect content and now it’s time to let it out into the social media stratosphere. You’ve sent out witty, relatable and relevant tweet - but if the tweet isn’t shared by your audience, then it simply...
Understanding the human mind can be an excellent tool to persuade and convert customers. Marketing is based on theories of applied psychology, that is, consumers act in a certain way because they are wired to do so.
The human brain...
Kleenex recently announced it is changing the name of its “Mansize” tissues to “Extra Large” following complaints from consumers that the brand name was sexist.
"Kleenex Mansize tissues have been on shelves for the past 60 years. Over that time,...
Blink and you’ll miss it: 2018 has sped by, and we’re only just catching up. Incredibly, it was nine months ago that the world waited with baited breath to find out if Kylie Jenner was indeed pregnant (spoiler: she...
In the ever-evolving realm of public relations, the old adage rings true: if you fail to plan, you plan to fail. The summer has passed by in a flash, and many firms are bunkering down for winter’s hibernation. Still...
The latest story on the British media circuit has the Big Banks in its sights: scammers have stolen more than £500 million (US$653 million) from UK bank customers in the first half of 2018, and the banks have done...
Often, when people think about public relations, they think about major national media attention or scandals that throw once-trusted brands into chaos. But there are moments, even on the biggest of stages, that PR can get very personal.
I’m not...
It’s not as good, but it’s still pretty good — that’s essentially the message being sent by MoviePass CEO Mitch Lowe as he makes the rounds to try to put an end to a runaway train of negative publicity...
We all get them, but how much thought do you put into the potential of push notifications to enhance or detract from your brand? Consider this: two of the most important dynamics in any brand relationship are number of...
With midterm elections looming, the folks at Facebook are still desperately trying to reverse a cataclysmic loss of consumer trust thanks to a massive privacy scandal that revealed a myriad of issues with the social media giant. Along those...
