social media share

You’ve created the perfect content and now it’s time to let it out into the social media stratosphere. You’ve sent out witty, relatable and relevant tweet – but if the tweet isn’t shared by your audience, then it simply doesn’t achieve its goal. You’re content isn’t influencing people unless it can be found and consumed – so the more the shares the more people have access to your content.

Read these five tips to make the most of your content on Twitter to get more shares:

The 90-9-1 Rule

The key is to activate the audience who share content. In internet culture, there’s a rule pertaining to participation, referred to as the 90-9-1 principle. This principle assumes in collaborative websites, 90 percent of the participants only view content, 9 percent edit content, and 1 percent create content. The key is to reach the 9 percent who will share your content.

Write Content that is Shareable

Study social media and what kind of content makes moves. You’ll start noticing trends in what gets shared more often – for instance, ‘how-to’ or lists tend to be shared more often. Find out what works and create content accordingly to maximize social sharing.

Make it Easy to Share Content

People are more likely to do something if it comes with less hassle. So if you set the stage for your reader to share your content, then it’s more likely they will do so. One way to make sharing content a walk in the park is to create tweetable content within your posts by using the ClickToTweet function. This creates a pre-populated tweet so a tweet is automatically created for your audience to share within the word limit. To do this, go to and enter your text to generate a link that can be added to your blog post, article, instagram post, etc.

Another method is embedding your tweets. This is similar to using Click to Tweet in that it you will be providing content for your audience to share. A pre-populated tweet is created which can be easily shared by your audience. All you need to do is click on ‘More’ on the tweet you would like to embed, then pick ‘Embed Tweet’. You’ll be provided with a code, which you can copy and page on to your post.

Email Marketing

Take advantage of social media tools in your email marketing – it’s super easy to add website share button and ClickToTweet links in your subscription emails and newsletters. This is a great opportunity to get more shares from your followers.

Just Ask!

It’s as simple as it sounds – in the bottom of your blog or post, ask people to share your post. This is your call to action. Include a ClickToTweet, embedded tweet or website social sharing buttons to make the process seamless for your reader. You can even ask for a RT or ReTweet on Twitter. Studies have shown a simple ‘Please RT’ increases chances of being retweeted!

-5WPR CEO Ronn Torossian

ronn torossian

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.