social media share

You’ve created the perfect content and now it’s time to let it out into the social media stratosphere. You’ve sent out witty, relatable and relevant tweet – but if the tweet isn’t shared by your audience, then it simply doesn’t achieve its goal. You’re content isn’t influencing people unless it can be found and consumed – so the more the shares the more people have access to your content.

Read these five tips to make the most of your content on Twitter to get more shares:

The 90-9-1 Rule

The key is to activate the audience who share content. In internet culture, there’s a rule pertaining to participation, referred to as the 90-9-1 principle. This principle assumes in collaborative websites, 90 percent of the participants only view content, 9 percent edit content, and 1 percent create content. The key is to reach the 9 percent who will share your content.

Write Content that is Shareable

Study social media and what kind of content makes moves. You’ll start noticing trends in what gets shared more often – for instance, ‘how-to’ or lists tend to be shared more often. Find out what works and create content accordingly to maximize social sharing.

Make it Easy to Share Content

People are more likely to do something if it comes with less hassle. So if you set the stage for your reader to share your content, then it’s more likely they will do so. One way to make sharing content a walk in the park is to create tweetable content within your posts by using the ClickToTweet function. This creates a pre-populated tweet so a tweet is automatically created for your audience to share within the word limit. To do this, go to clicktotweet.com and enter your text to generate a link that can be added to your blog post, article, instagram post, etc.

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Another method is embedding your tweets. This is similar to using Click to Tweet in that it you will be providing content for your audience to share. A pre-populated tweet is created which can be easily shared by your audience. All you need to do is click on ‘More’ on the tweet you would like to embed, then pick ‘Embed Tweet’. You’ll be provided with a code, which you can copy and page on to your post.

Email Marketing

Take advantage of social media tools in your email marketing – it’s super easy to add website share button and ClickToTweet links in your subscription emails and newsletters. This is a great opportunity to get more shares from your followers.

Just Ask!

It’s as simple as it sounds – in the bottom of your blog or post, ask people to share your post. This is your call to action. Include a ClickToTweet, embedded tweet or website social sharing buttons to make the process seamless for your reader. You can even ask for a RT or ReTweet on Twitter. Studies have shown a simple ‘Please RT’ increases chances of being retweeted!

-5WPR CEO Ronn Torossian

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.