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CEO for a top 25 US PR firm, Ronn Torossian is the successful owner of a public relations agency business. Ronn Torossian blogs on business and on what it means to be the successful entrepreneur of 5WPR.

Many companies tend to face the same or similar problems when it comes to marketing, with small differences between each issue. To achieve marketing success - whether that means more leads, sales, or traffic - means incorporating different strategies,...
A brand stands a chance of reaching its prospects by using the relevant channels. Knowing the right type of digital media to use for different audiences helps disseminate information about a brand and its services.  The goals of digital marketing...
Content that is marginally meaningful will have little or no role to play in the PR advancement of an organization. T he media landscape is constantly evolving and challenging tried and tested PR methods. This is the time for understanding content...
Living in the current digital world means that companies are at constant risk of damaging their reputations when creating products or campaigns without working with a team of PR professionals. This is because the current news cycle is highly...
At the mention of public relations, the first thing that comes to some minds is maintaining a brand's image. To others, it means building relations, especially with customers or potential investors . However, as much as this is a large...
Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span . Hence, organizations need to focus on telling stories to their...
There couldn't be a better way to reach and engage an audience in these socially distanced times than via Livestream. But the love for live streaming isn't new . According to recent social media research, live video and audio...
The global pandemic has been a difficult time for everyone around the world, including students who had to start learning remotely for the first time ever. Fortunately and despite the difficult situation, right now is the perfect time for...
It is safe to say that social media marketing is currently one of the most recommended ways of marketing a business. The use of blogs has been one of the most used methods of social media marketing.  Visit any business...
Of the top ten cookie recipes listed, Amish sugar cookies are number one, according to the January publication of Taste of Home. Edible cookies will likely be around forever, especially the delicious ones.  However, digital cookies, specifically third-party ones,...

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