visual content

Companies that are looking to connect with leads, prospects, and consumers constantly need to create and share content that engages with those audiences across a variety of touchpoints.

To do that, it’s best to use visual content marketing strategies alongside all other marketing campaigns.

Visual content can help businesses improve their engagement rates while also sharing valuable information about products or services they’re offering, which ultimately leads to more sales. With most people being naturally visual creatures, it’s no surprise that the most visual social media platforms, such as TikTok and Instagram, are the most popular.


A very effective visual tool that can help businesses provide information or clarify text-based information is graphs and charts. These graphics can be used to make a point or to educate the target audience. Graphs and charts are able to quickly portray complex information in a visual manner. It’s also easy for companies to reuse their graphs and charts across a number of social media channels for marketing purposes, which can help them improve brand recognition.


A great way to grab the attention of the target audience is by using real-life photos of products or services a business is offering. Plenty of companies have started working with professional photographers who can help develop photos that match specific marketing campaigns. Instead of simply using stock images, dedicated photos of a business’s products or services can help consumers better visualize the way that these products or services might help them, and how they might fit into their lives.


Potential consumers and new audiences can easily be engaged for a longer period of time on a company’s business website by scroll-triggered animations. These are the animations and transitions that appear whenever a user scrolls down a website. The animations can also add functionality and information for users because the animations can highlight actions that companies want users to take on a page. Animations can also be used to highlight calls to action or special offers or to improve the appearance of infographics and other visual materials.

Ronn Torossian is the CEO and founder of NY based PR firm 5W Public Relations. Torossian is also the founder of the Ronn Torossian Foundation, and a lifelong New Yorker.

Discover more from Ronn Torossian

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Ronn Torossian’s Professional Profile on Muck Rack
Ronn Torossian’s Contributions on PR News Online
Ronn Torossian’s Twitter Profile

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.