Companies that are looking to connect with leads, prospects, and consumers constantly need to create and share content that engages with those audiences across a variety of touchpoints.
To do that, it’s best to use visual content marketing strategies alongside all other marketing campaigns.
Visual content can help businesses improve their engagement rates while also sharing valuable information about products or services they’re offering, which ultimately leads to more sales. With most people being naturally visual creatures, it’s no surprise that the most visual social media platforms, such as TikTok and Instagram, are the most popular.
Data
A very effective visual tool that can help businesses provide information or clarify text-based information is graphs and charts. These graphics can be used to make a point or to educate the target audience. Graphs and charts are able to quickly portray complex information in a visual manner. It’s also easy for companies to reuse their graphs and charts across a number of social media channels for marketing purposes, which can help them improve brand recognition.
Photos
A great way to grab the attention of the target audience is by using real-life photos of products or services a business is offering. Plenty of companies have started working with professional photographers who can help develop photos that match specific marketing campaigns. Instead of simply using stock images, dedicated photos of a business’s products or services can help consumers better visualize the way that these products or services might help them, and how they might fit into their lives.
Animations
Potential consumers and new audiences can easily be engaged for a longer period of time on a company’s business website by scroll-triggered animations. These are the animations and transitions that appear whenever a user scrolls down a website. The animations can also add functionality and information for users because the animations can highlight actions that companies want users to take on a page. Animations can also be used to highlight calls to action or special offers or to improve the appearance of infographics and other visual materials.
Ronn Torossian is the CEO and founder of NY based PR firm 5W Public Relations. Torossian is also the founder of the Ronn Torossian Foundation, and a lifelong New Yorker.
