Within the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image. Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but...
Storytelling is one of the founding concepts of marketing. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. Not every brand is good...
It happens to even the best of us. Sooner or later, a customer will likely have a negative experience at a business.
It’s not always due to something the business or manager did wrong; sometimes there are misunderstandings or miscommunications....
These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals and executives are realizing that they need to maintain...
Diversity in a workplace is a great asset. Having people with different backgrounds, ethnicities and sexual orientation is a boon as it bring a wider range of experiences, ideas and sensitivities to the table. Diversity encompasses other elements that...
Whenever consumers or businesses react to anything, their reactions have big ripple effects. During times of economic uncertainty, this ripple effect is exaggerated. Public relations and marketing agencies have all been altering their strategies, while the budgets that brands...
Sometimes, top tier publications seem out of reach. It’s not always possible to get a piece or even a mention in publications that are highly sought after. Clients and managers have high...
Sometimes, companies need to do something dramatic if they want to get some attention in an overly-saturated marketplace. In a world where everyone is shouting over each other to earn the interest of the same customers, it's difficult to...
“It’s not so much what you have in this life that matters. It’s what we do with what we have.” That’s one of thousands of quotes by Fred Rogers, star of the popular TV show for preschool children, Mister...
Often, great leadership is about finding the balance between pushing followers to achieve their goals and making sure that they don't end up overwhelmed and burnt out. Managers are just like anyone else in the workforce when it comes...
