To start 2012 right heres a book excerpt from “For Immediate Release”, the new book by Ronn Torossian. Owing a crisis PR agency, I found this to be a major success in the world of crisis PR.
Hit the Books...
This week we are in the midst of a lesson in Crisis Public Relations at its worst from two major brands - Blackberry and Netflix. While blackberry for three consecutive days has seen outages worldwide and users unable to...
In recent weeks there has been a multitude of PR firm acquisitions by multinational Public Relations conglomerates. This excitement and investment stems from the continued PR growth opportunities that exist, largely, due to increased demand of services by businesses...
As Published Today In Chain Store Age at:
http://www.chainstoreage.com/GuestCommentaries_Archive.aspx?id=155395
New media lessons from the Gap logo fiasco
The Gap recently learned the painful lesson of today’s new media world: It is fast and furious. Following consumer outcry in social media channels, the...
Overseas Filipino workers, the Maguindanao massacre, the Abu Sayyaf, and the Spratly Islands – surely not mainstream issues or topics that are seen in the media here in the U.S. regularly. However, thanks to the hard work of a...
Wow! What a day – exhausting and exhilarating. Hour after hour, day after day – PR –non-stop fun & draining at the same time. And they call it work?
• 6:00 AM – Did the loop on my bike in...
As published this morning at: http://popdemonium.com/2010/07/challenges-celebrity-pr/
One of the most challenging parts of working in celebrity publicity is re-shaping an image which the world already thinks they know. Constant public scrutiny, the demand of hundreds of media outlets calling non-stop,...
In what are probably the latest developments in huge declining reputation trends, we read of the up-for-sale of “Blackwater Xe”, the private security firm. Combine that with the increasing calls on the CEO of BP Energy to step down...
I’ve been watching the painful crisis PR news unfold as Ford Motor Company announced massive job cuts. In time, over 30,000 auto manufacturing jobs and 14 plants will be a distant memory. Compound this fact with General Motors announcing...
