Two interesting tidbits in the media which I wanted to share:

Born and bred in NYC, real estate and space has always been of interest, and the media’s portrayal of NYC apartments is always “interesting.” An interesting quote from the Sunday NYT in the story “Not So Mad About Taxes” when talking about the character Don Draper from Mad Men: “More significant, the thinking ignores the profound titillation of an era in which it was possible to live spectacularly well — in Manhattan — without the benefit of annual earnings in the tens of millions of dollars.

Raising a family in the heart of NYC, everything is expensive – especially real estate and it’s always interesting reading and reflecting upon the interpretations of pop culture in media. A problem hounding Rick Santorum throughout the election has been his online reputation – and more specifically the numerous negatives which appear on page 1 when searching his name.  For some reason, the campaign recently announced that they had solved their “Google problem”.  For years, searches for “Santorum” on Google and other search engines offered an off-color redefinition for the candidates last name, as part of a campaign by an opponent to the Republican who wanted to malign his name online. Increasingly, our crisis PR Agency is involved with online reputation management for people who need to clean up their name for whatever reason online.

Santorum tried to have Google change search results – but they won’t – and it’s not a “political agenda.” Google has mechanisms for determining web rankings, and PR firms are the ideal folks to help change search results.  It’s about original content, traditional search engine optimization, eyeballs and a slew of other factors… and simply amazing that in today’s day and age a leading Presidential candidate can have such negative Google results – pure laziness. A digital strategy is a necessity for anyone at any level – including those running for President.

See also  The Do's and Don'ts of Digital Marketing

Ronn Torossian is the President of 5WPR, a top 25 PR agency, and author of “For Immediate Release.”

SHARE
Previous articlePublic Relations: Be Smart and Young at Heart
Next articleWatch Your Language: Tourneau Vs. Wempe
Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.