Some stories making the rounds regarding Public Relations:
I recently visited Atlantic City and have to say it’s truly an awfully unattractive, gross city. While Atlantic City’s marketing alliance has apparently hired the world’s largest Public Relations Firm to “help revitalize the town’s tourism image”, not sure with what’s now in place they can succeed. Good PR can’t help a bad product.
In another case of the product has to be good for PR to work, apparently Montreal’s Olympic Stadium is universally perceived of as “a dark, empty place.” This weekend, a section caved-in of an “underground parking garage near the stadium” – and once again, if the product is bad, Public Relations can’t solve it all.
One often wonders if professional athletes realize that the spotlight is always shining on them – for example, Ndamukong Suh, an All-Pro NFL Player who has been previously voted “the dirtiest player” in the NFL by a poll of his fellow players. Despite that, he has endorsement deals, including Subway– so one may think with a questionable reputation he’d be upset (or at least pretend to be upset) when caught driving 91 miles per hour in a 55-mph zone. But instead, he tweeted “”Love the HATE, please keep it coming!! #PDXNEWS #ESPN No insurance?! HAHAHAHAHAHAHA #toofunny.”
And as The Detroit News reminds us he stomped a player and denied it during a nationally televised Thanksgiving game, and has been involved in “two potentially serious traffic accidents — one in Portland last December during his suspension when he crashed into a tree, a drinking fountain and a light pole with three passengers in the car; and one when he was still at Nebraska when he caromed an SUV off three parked cars.” One may say this is a man who has a need for a crisis PR Agency at his disposal, and should be quiet and apologetic rather than brash and aggressive. I’d say this is a man likely to have more problems.