Public Relations Management

Some stories making the rounds regarding Public Relations:

I recently visited Atlantic City and have to say it’s truly an awfully unattractive, gross city.  While Atlantic City’s marketing alliance has apparently hired the world’s largest Public Relations Firm to “help revitalize the town’s tourism image”, not sure with what’s now in place they can succeed. Good PR can’t help a bad product.

In another case of the product has to be good for PR to work, apparently Montreal’s Olympic Stadium is universally perceived of as “a dark, empty place.” This weekend, a section caved-in of an “underground parking garage near the stadium” – and once again, if the product is bad, Public Relations can’t solve it all.

One often wonders if professional athletes realize that the spotlight is always shining on them – for example, Ndamukong Suh, an All-Pro NFL Player who has been previously voted “the dirtiest player” in the NFL by a poll of his fellow players. Despite that, he has endorsement deals, including Subway– so one may think with a questionable reputation he’d be upset (or at least pretend to be upset) when caught driving 91 miles per hour in a 55-mph zone. But instead, he tweeted “”Love the HATE, please keep it coming!! #PDXNEWS #ESPN No insurance?! HAHAHAHAHAHAHA #toofunny.”

And as The Detroit News reminds us he stomped a player and denied it during a nationally televised Thanksgiving game, and has been involved in “two potentially serious traffic accidents — one in Portland last December during his suspension when he crashed into a tree, a drinking fountain and a light pole with three passengers in the car; and one when he was still at Nebraska when he caromed an SUV off three parked cars.” One may say this is a man who has a need for a crisis PR Agency at his disposal, and should be quiet and apologetic rather than brash and aggressive. I’d say this is a man likely to have more problems.

Ronn Torossian

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.