Public Relations Management

Some stories making the rounds regarding Public Relations:

I recently visited Atlantic City and have to say it’s truly an awfully unattractive, gross city.  While Atlantic City’s marketing alliance has apparently hired the world’s largest Public Relations Firm to “help revitalize the town’s tourism image”, not sure with what’s now in place they can succeed. Good PR can’t help a bad product.

In another case of the product has to be good for PR to work, apparently Montreal’s Olympic Stadium is universally perceived of as “a dark, empty place.” This weekend, a section caved-in of an “underground parking garage near the stadium” – and once again, if the product is bad, Public Relations can’t solve it all.

One often wonders if professional athletes realize that the spotlight is always shining on them – for example, Ndamukong Suh, an All-Pro NFL Player who has been previously voted “the dirtiest player” in the NFL by a poll of his fellow players. Despite that, he has endorsement deals, including Subway– so one may think with a questionable reputation he’d be upset (or at least pretend to be upset) when caught driving 91 miles per hour in a 55-mph zone. But instead, he tweeted “”Love the HATE, please keep it coming!! #PDXNEWS #ESPN No insurance?! HAHAHAHAHAHAHA #toofunny.”

And as The Detroit News reminds us he stomped a player and denied it during a nationally televised Thanksgiving game, and has been involved in “two potentially serious traffic accidents — one in Portland last December during his suspension when he crashed into a tree, a drinking fountain and a light pole with three passengers in the car; and one when he was still at Nebraska when he caromed an SUV off three parked cars.” One may say this is a man who has a need for a crisis PR Agency at his disposal, and should be quiet and apologetic rather than brash and aggressive. I’d say this is a man likely to have more problems.

Ronn Torossian

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.