Crisis PR

Public relations agency entrepreneur, Ronn Torossian, offers innovative crisis PR and public relations advice. Ronn Torossian blogs on crisis PR and on being the CEO of 5WPR, a top 25 US public relations firm.

If you are hip to yoga fashion you may already be familiar with Lululemon. If not, you may have heard about it recently, and not for reasons the company would prefer. It seems that the founder of the company...
Pasta maker’s inept PR only makes it worse Ronn Torossian for RonnTorossian.com on Oct 8th, 1:07pm Recently a world-renowned pasta company – who shall remain nameless, just in case they eventually fix this – decided to draw a line in the...
There are many facets to the world of public relations--highlighting the release of a new album, or making sure that the media knows how much charity work an A-list actor is involved in. But in the world of politics,...
The crisis PR firm for Carnival Cruise Lines must be working 24 hours a day, 7 days a week.  There’s now a fourth ship with problems – and more than 4000 passengers are once again headed back home.  In...
So in his 1st interview since finding out Kristen Stewart had cheated on him, Robert Pattinson conducted an interview.  He appeared with Jon Stewart on "The Daily Show” - and said: “My biggest problem in my life is that...
1.  I was interviewed extensively by the media the past few days on the crisis PR effect of the tragic shootings in Colorado at the Batman movie. Feature segment on The Insider yesterday: http://www.youtube.com/watch?v=JaRo8WrjcH0 I believe while we will see...
Kudos to Nike for removing Joe Paterno’s name from the child-care center named after him in Beaverton, Oregon. Sherwin-Williams and Cars.com dropped their sponsorship of Penn State many months ago - and many more will rightfully follow. The crisis PR...
With the price of success often comes a loss of privacy – and it’s something which high profile people, whether celebrities or business executives have to understand and deal with. In today’s uber-hyper media world, family members are also...
Fascinating case unfolding in Sydney, Australia surrounding a journalist who collaborated with others to expose allegations of sexual harassment against the Speaker- and that the media advisor "used the processes of the court as an instrument in a calculated...
“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett, investor I‘d imagine that owning a nightclub is no easy task – Dealing with late...

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