Crisis PR

Public relations agency entrepreneur, Ronn Torossian, offers innovative crisis PR and public relations advice. Ronn Torossian blogs on crisis PR and on being the CEO of 5WPR, a top 25 US public relations firm.

Kudos to Nike for removing Joe Paterno’s name from the child-care center named after him in Beaverton, Oregon. Sherwin-Williams and Cars.com dropped their sponsorship of Penn State many months ago - and many more will rightfully follow. The crisis PR...
With the price of success often comes a loss of privacy – and it’s something which high profile people, whether celebrities or business executives have to understand and deal with. In today’s uber-hyper media world, family members are also...
Fascinating case unfolding in Sydney, Australia surrounding a journalist who collaborated with others to expose allegations of sexual harassment against the Speaker- and that the media advisor "used the processes of the court as an instrument in a calculated...
“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett, investor I‘d imagine that owning a nightclub is no easy task – Dealing with late...
Facebook stock has plummeted since its IPO, and the company is in the midst of a public relations nightmare.  From minute 1 of a delayed launch with Nasdaq’s technical problems to the lawsuits swirling around, Facebook is entering a...
Working extensively in entertainment PR, including extensive work as a crisis PR agency for celebrities, an interesting story is the Angelina Jolie Brand – and will she incorporate her soon to be husband’s last name into her name ? And...
More than a month ago Greg Smith slammed Goldman Sachs in his high-profile public resignation letter. Since then its been continual crisis management for the investment firm.  The job of their crisis PR team wont be getting easier anytime...
We work extensively as a crisis PR agency, and sometimes we need to be aggressive, and hard-hitting.   This just released press-release is a “WOW” classic. From Laura Nelson, Sr. VP Corporate Communications, Current TV Current terminated Keith Olbermann last Thursday for...
Two interesting tidbits in the media which I wanted to share: Born and bred in NYC, real estate and space has always been of interest, and the media’s portrayal of NYC apartments is always “interesting.” An interesting quote from the...
Some recent media coverage on the Public Relations industry which I found interesting: Carl Icahn, the legendary business investor is trying to buy a company and in doing so has blasted the company’s “PR Machine and Board.” He goes on...

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