Famed American poet Walt Whitman said it best, “Nothing endures but personal qualities.” Whitman wrote that over 200 years ago. Performance marketing agency Merkle teamed with research firm Marketing Dive which conducted a survey just a month before the...
What’s happening out in North Dakota? Well, that seems to depend on who you ask. What isn’t in dispute – possibly the ONLY facts not in dispute – is that an oil company wants to build a pipeline and...
Wow! What a day – exhausting and exhilarating. Hour after hour, day after day – PR –non-stop fun & draining at the same time. And they call it work?
• 6:00 AM – Did the loop on my bike in...
Brands are rethinking how they plan to do business as cities, countries, and states come out of stay-at-home orders. There’s no doubt that what we knew before this global pandemic is not what we’re going back to, at least...
The top priority for every crisis communication strategy is to allow for seamless communication during a company crisis. The messages used in crisis communication are supposed to provide the employees with all the necessary knowledge for them to make...
Hackers can cause all kinds of PR nightmares, and a new night fright is just about to hit as many as 200,000 individuals and entities because the hacked database (the “Panama Papers”) of Mossack Fonseca, a Panama law firm...
Well, it had to happen, and now it has. Zika has been passed – in the United States – from a man with no discernible symptoms of the disease. When the mysterious “new” disease was discernible and preventable, when it...
Just to show you how powerful maintaining your reputation online actually is, let's look into the stepping down of one of tech's biggest CEO's. Recently, the dating website OkCupid played a role in bringing down one of the internet's most powerful CEO's, Mozilla's...
There are many facets to the world of public relations--highlighting the release of a new album, or making sure that the media knows how much charity work an A-list actor is involved in. But in the world of politics,...
Every business should be prepared for the inevitability of a communications crisis, which can come from any number of events - from a negative review to a failed event, even a natural disaster. When these situations happen, companies also...
