Wow! What a day – exhausting and exhilarating. Hour after hour, day after day – PR –non-stop fun & draining at the same time. And they call it work?

•     6:00 AM – Did the loop on my bike in Central Park before a quick steam at the gym.

•     8:30 AM – Breakfast meeting. I remembered en route why I never leave my office during the dreaded UN Week in NYC – horrible traffic. We discussed China-US economies and ongoing PR/communications plans.

•     Mid-Morning – Met with 5WPR client, Limelight Marketplace’s CEO. This is a client for whom I am really very, very proud of the work we have been able to accomplish – regular top-tier coverage. We walked the space and reviewed ongoing activities and campaigns. Enjoyed the time.

•     12:00 PM – Returned to office for a sit-down and a quick bite with a new employee.

•     12:30 PM – Returned a few media and client calls. Returned emails, strategized with a team regarding a client.

•     2:30 PM – New Business Meeting. It was exciting; my team presented a great plan and it was an ideal fit. I hope and think that we will get the client.

•     5:00 PM – Met with an attorney who called last night with a crisis PR communications project. We were hired 30 minutes into the meeting, and that let out around 7:45. Communication is a ‘round-the-clock’ challenge to a large organization.

Now, 10:15 PM, and I’m still at my desk finishing up some internal paperwork. I’m tired but loving my work. And to think, wow, we actually get paid (well) for this … work?

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Ronn Torossian


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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.