You have worth. You have value. And best of all you have an incredible idea you KNOW is going to be a huge success. Guess what. So does everyone else where you are and doing what you are trying...
The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table. Not only are the top qualified candidates vying...
Today’s workplace culture is all about productivity and the practice of increasing it. Anywhere you look, countless new apps promising to slash distractions and increase your creative energy are just waiting to steal your attention away. We now have...
Mistakes Young Business Professionals do not have to make
As a young business professional, you have several things going for you. Determination, drive, health, strength and the opportunity to learn from other people’s mistakes. This last factor can decide the limits...
The term “brand purpose” was designated by the Association of National Advertisers as the Marketing Word of the Year in 2018. With so much focus on the idea of purpose and engaging in core principles that help make the...
It’s true that advances in technology have made work life much easier, or at least that is the general purpose of integrating a higher level of technology. However, automation and artificial intelligence aren’t always able to fully replace many...
It might surprise you to learn just how many platforms support storytelling formats these days. We all know the major players: Snapchat, and Instagram. Cast your mind further afield, however, and you’ll note that WhatsApp, Medium, Skype, Youtube, Facebook,...
The biggest success in the world of streaming entertainment is now poised to expand even further. Netflix, the world’s largest subscription service, will soon be offering its programming in six European nations, including Germany and France. The company established...
A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition.
Mastering SEO, gathering analytics like...
Often, when people think about public relations, they think about major national media attention or scandals that throw once-trusted brands into chaos. But there are moments, even on the biggest of stages, that PR can get very personal.
I’m not...
