So… today’s a day to vent:
3 weeks ago to the day we received a call from a Fortune 1000 company who claimed an IMMEDIATE need for a new NYC PR firm. They were in town that day and had...
The following is a feature of Ronn Torossian from the printed version of PR Week. We have uploaded for digital preservation.
Say the name Ronn Torossian and words like ‘aggressive,’ ‘brash,’ ‘competitive,’ and ‘egotistical’ come to mind. And Torossian, CEO...
Some random musings following a particularly exhausting week – Late nite meetings, events and simply busy.
Friday nite I hosted a dinner in my home for 2 current clients, and a former client who was a cabinet member of a...
I regularly host networking meetings at our midtown NYC PR agency. Not only do I thoroughly enjoy these gatherings, but they also continue to allow me to recognize how fascinating and successful our clients and acquaintances are. Just yesterday,...
I simply cannot understand why companies spend so little on Public Relations:
-A recent client who spent $1 Million on advertising over a short term period complained constantly about the $20K they spent with us over a 2 month period…...
This week we were informed by Ben Bernanke that Friday’s report will show the June unemployment rate is once again on the rise. Naturally this points out that there are new laid-off employees or new jobseekers, who failed to...
The Labor Day weekend sealed the last of a series of economic data released to the public over the course of the past month and a half. Almost instantly, it seemed to have a negative impact on people’s emotions...
Wow! What a day – exhausting and exhilarating. Hour after hour, day after day – PR –non-stop fun & draining at the same time. And they call it work?
• 6:00 AM – Did the loop on my bike in...
In Saturday's NY Times, a great article titled “We got a mention – now lets panic” (at: http://www.nytimes.com/2010/10/03/business/03proto.html?src=busln) spoke of a few young entrepreneurs who got a mention in Oprah magazine and, as a direct result, saw their company...
In recent weeks there has been a multitude of PR firm acquisitions by multinational Public Relations conglomerates. This excitement and investment stems from the continued PR growth opportunities that exist, largely, due to increased demand of services by businesses...
