Forty-four percent of B2B buyers used to start with a salesperson. Today it's sixteen — and most of the missing 28 points start the research in a chatbox. B2B marketing in 2026 is a different discipline.
Today I published six AI Citation Share scorecards. Eighteen of the world's largest consumer brands. 4,500 audits across ChatGPT, Claude, Gemini, Perplexity, Google AIO. The brands buyers know are not always the brands t
Half the communications industry is pretending the AI transition isn't happening. The other half is calling PR dead. Both are wrong. The PR tier system did not collapse — a layer was added on top, and earned media just g
Learn how to celebrate company anniversaries with authentic storytelling and subtle PR strategies that strengthen stakeholder relationships without appearing boastful
Learn how to professionally decline media interviews while maintaining good relationships with journalists. Tips for polite refusals, offering alternatives and preserving access.
Learn how brands use ASMR in marketing to create deeper emotional connections. Explore successful campaigns and best practices for sensory marketing strategies.
Learn how Delta Airlines excels in travel PR through strategic crisis management, community engagement and customer-focused communication strategies
Learn how Patagonia leads sustainable business through authentic PR practices, transparent communication and purpose-driven campaigns in outdoor apparel
Learn how Marvel Studios executed a global PR masterpiece for Avengers Endgame through strategic fan engagement, social media campaigns & international marketing
Learn how Starbucks uses digital PR through social media, influencer partnerships & sustainability campaigns to build brand loyalty & foster global connections
Discover how Nike builds its legacy through digital PR, using influencer partnerships, social media campaigns & data-driven strategies to inspire & empower athletes globally.
