It seems like every article on Detroit lately has to mention how lousy the city is. Terms like “America’s Baghdad” and the “nation’s poorest” punctuate most business stories concerning Super Bowl XL’s host. It’s a shame, since Detroit leadership...
It has been a personally rewarding experience to watch the brightest and most ambitious young leaders and future PR pros from across the country interview for internships at 5WPR. So many of these kids are hungry and ready to...
It’s said that Public Relations professionals read the newspapers not to get the news, but to study angles and understand what stories are planted in newspapers by people with PR in mind.
This morning reading The New York Times, the...
AT&T’s move on data pricing and Apple CEO Steve Jobs’ commitment to monetize content will strengthen the marriage bond between PR and media - thus creating a Technology Public Relations niche.
The sum of both requires some real thinking on...
Portland law enforcement officials have cleared former Vice President Al Gore in the sex assault case filed by a massage therapist. Owning a crisis PR agency, I’d like to share my views on what’s next for Gore?
An acquittal in...
Businesses are accustomed to regular employee horror stories, yet CEOs worldwide must be terrified by the recent response to JetBlue flight attendant Steven Slater’s choice of how and when to resign. Many have come to his defense, stating, “It’s...
As Published Today In Chain Store Age at:
http://www.chainstoreage.com/GuestCommentaries_Archive.aspx?id=155395
New media lessons from the Gap logo fiasco
The Gap recently learned the painful lesson of today’s new media world: It is fast and furious. Following consumer outcry in social media channels, the...
Am very proud that our client, APRA International (A division of Preferred Fragrance),was presented with the 2010 WWD Beauty Biz Award for “Best Executed Launch Strategy” in the Mass Fragrance category for the company’s fragrance by Platinum Recording Artist...
The annual “State of the News Media” by the Pew Project for excellence in journalism was released yesterday. Amongst other findings in the study, was the rise of tablets and mobile devices has expedited the rise of online news,...
This week we are in the midst of a lesson in Crisis Public Relations at its worst from two major brands - Blackberry and Netflix. While blackberry for three consecutive days has seen outages worldwide and users unable to...
