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Ronn Torossian heads a top 25 US public relations firm, and offers insights and ideas on successful public relations news, strategies, and goals.. Entrepreneur Ronn Torossian blogs on news, and on life as CEO of 5WPR, a dynamic public relations agency.

The filmmakers behind the recently released children’s movie, Peter Rabbit, had a pretty good weekend. The film was number two at the box office, just behind Fifty Shades Freed. Then, as it often does, the other shoe dropped. If you...
Creative people love to tinker. It’s just in our DNA. Making something perfectly good even better, might  be the goal, but that doesn’t account for the compulsion. See, the truth behind the compulsion to tinker is that it’s not...
Colonel Sanders is at it again - and this time he’s after your child’s name. Earlier this year, KFC announced it would award a $11,000 towards the college tuition fees of the first parents who names their baby after...
It hasn’t been a great week for Netflix. Hot on the heels of a vehicular accident directly related to an online meme commemorative of Netflix’s lukewarm new release Bird...
The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society. While...
In February 2013, cloud-storage guru and founder of the now defunct MegaUpload Kim Dotcom began dropping hints that his new venture, Mega, was destined to be much more than a successor to MegaUpload. He said that in the coming...
Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. While it certainly isn’t for the faint hearted- competition for jobs...
Am very proud that our client, APRA International (A division of Preferred Fragrance),was presented with the 2010 WWD Beauty Biz Award for “Best Executed Launch Strategy” in the Mass Fragrance category for the company’s fragrance by Platinum Recording Artist...
As the public and political pressure continues to mount on social media platforms to make it safer to surf online, the focus of much of the critique has shifted. Facebook, which spent most of last year and the first...
There are a lot of ways to get around these days: personal cars, public transit, ride-sharing, traditional cabs, bikes, skateboards and, increasingly, electric scooters. These convenient and relatively inexpensive transportation options...

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