Learn how to create a strategic tiered outreach plan with segmentation, personalization and systematic execution to improve response rates and optimize marketing results
Learn how venture capitalists influence media coverage of portfolio companies and leverage press to boost valuations, validate business models and attract additional investment.
Learn how to create and use fictional marketing personas to develop targeted campaigns while maintaining customer privacy and data protection standards in this guide.
Learn essential PR strategies for community-owned brands. Guide covers transparent communication, stakeholder engagement & mission-driven storytelling for brand success.
Learn how to evaluate sentiment analysis models with 7 key metrics for tracking public opinion, customer feedback and brand perception across channels
Learn how to implement anonymous feedback systems to improve PR strategy, with tips on collecting honest insights and turning feedback into actionable results.
Learn how to effectively communicate SaaS pricing changes to customers with proven strategies for maintaining customer loyalty and minimizing churn through clear messaging
Learn proven strategies and best practices for launching an open source project that attracts developers through storytelling, GitHub features and effective media outreach
Learn how technical companies can build thought leadership by translating complex knowledge into clear insights, using strategic communication and visual tools for different audiences
Learn when to replace traditional press releases with modern PR strategies like real-time pitching and social media storytelling to boost media coverage and engagement.