Learn how to align PR messaging with recruitment goals through strategic employer branding, storytelling, and reputation management to attract top talent effectively.
Learn how to get quoted in media coverage through HARO, ProfNet & direct outreach. Guide covers journalist connections, crafting pitches & building media relationships.
Learn how to create successful PR campaigns using data analysis, surveys, and visualization tools. Expert tips for pitching data stories and measuring campaign results.
Learn how brand storytelling creates emotional connections and builds customer loyalty through proven marketing strategies and real-world examples from top brands
Learn how PR professionals navigate ethical challenges in digital communication, including AI transparency, influencer partnerships and data privacy in modern practices.
Learn how to plan and execute successful media events both in-person and virtually with tips on engaging journalists, influencers and technical production for maximum impact.
Learn strategies for pitching to national vs niche media outlets, including audience mapping, pitch customization & relationship building tips for PR success
Learn how Corporate Social Responsibility has evolved from charitable giving to strategic business imperative, driving authentic sustainability storytelling and ESG communications
Learn how to effectively monitor and respond to online reviews, manage your brand's digital reputation, and create positive content that builds trust and attracts customers
Learn how earned media builds brand authority through organic coverage, trusted recommendations & media relationships. Get strategies to grow authentic brand exposure.
