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Ronn Torossian is PR leader, when it comes to the newest ideas and thoughts in media, public relations, and PR success. As the dynamic head of a successful public relations company, 5WPR, Ronn Torossian blogs on PR and life as a top 15 US public relations firm.

Learn how to create compelling onboarding narratives that boost employee retention by 82% and attract positive media attention for your employer brand.
Learn how to transform annual planning documents into powerful thought leadership content using strategic insights, data extraction, and authentic brand positioning.
Discover how to mine comments and posts for valuable content ideas, audience insights, and community building opportunities to boost engagement by 40%.
Learn how founder letters and open memos serve as powerful PR tools for authentic stakeholder communication, building trust, and shaping company narratives effectively.
Learn how to identify internal communication moments worthy of public exposure to showcase company culture, build trust, and strengthen employer branding effectively.
Discover how QR codes transform physical PR campaigns into measurable interactive experiences with 433% usage growth and proven strategies for success.
Learn how consistent PR builds stronger brands than viral content, with steady communication generating 33% more revenue and deeper audience trust.
Learn how to develop powerful media narratives that establish category leadership and dominate your ecosystem through strategic partnerships and thought hierarchy.
Learn how to introduce new products with strategic soft launch techniques that reduce risk while building organic momentum through phased rollouts and controlled market entry.
Learn how to select PR metrics that demonstrate real business outcomes and ROI rather than just activity outputs to prove strategic value to executives.

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