December is nearly through, and most of the country is now thinking about how they will spend their Christmas, and New Years holidays. There will be parties, and relatives, and friends, and fun. Then there will be a few...
On the day of the Colorado shooting massacre, a certain advocate for firearms rights tweeted what could possibly be called the most misunderstood, and worst timed tweet in the history of social media. The world had just learned of...
For any single charity, getting people to notice you in the huge cacophony of voices being raised for their particular cause, can be incredibly challenging. This can be particularly true during the holidays. Sure, people are more ready, willing,...
If you are hip to yoga fashion you may already be familiar with Lululemon. If not, you may have heard about it recently, and not for reasons the company would prefer. It seems that the founder of the company...
Book Excerpt from “For Immediate Release” by Ronn Torossian
Even a relatively small $100,000-a-year PR campaign can create core messages, result in stories in relevant media publications (which
creates marketing collateral as well as business leads if they land in the...
While everyone in the PR industry agrees that content is king and those of us is in the PR agency world can communicate via new method directly, I discuss many different PR success stories in my PR book “For...
It is due time that journalists stop complaining about the work of public relations pros and people from the PR Agency World. In The Economist on March 30th, there is an article which discusses the annual report of the...
Clients hire 5WPR to get their brand the maximum Return on Investment (ROI), which for some, might be sold product, website traffic, new clients for their service, and much more. The perfect picture any client paints when walking through...
With 2012 coming to an end, there is no end to the Public Relations disasters which ruined reputations. Working extensively as a crisis PR agency, here’s our take on the worst PR gaffes of the year (in no particular...
Book excerpt from PR book by Ronn Torossian of 5WPR “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”.
Don’t Toy Around—Hit Back
Every year between Thanksgiving and Christmas, the biggest gift-buying period for consumer companies, “safety reports” on toys...
