pr industry

The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before. According to, “the PR industry is on the rise- a reflection of the growing need for great communications and the growth of social media outlets.”

This growing need is backed by the stats: the Bureau of Labor Statistics expects employment of public relations specialists to grow by 9 percent through to 2026, far above average compared to other industries.

Indeed, a career in public relations is an exciting path in which you will be forced to hone your strategic skills, as well as an opportunity to work with a range of brands, founders, entrepreneurs, events, and venues. Prepare for lots of on the job training.

So, if you enjoy relationship building, have excellent persuasion skills, are able to be resilient and think outside the box, a career in storytelling might just be the perfect fit. Nonetheless, finding a job in PR is easier said than done; here are some top tips for finding the right role for you.

Learn the Industry – Inside and Out

Depending on your intended area of specialization, it is vital that you immerse yourself in numerous media channels. Get started by subscribing to at least several daily publications, and use Apple News to stay updated on your favorite magazines on the go. Scroll through Instagram to stay engaged with your favorite influencers and industry leaders, and listen to podcasts. These activities are key to ensuring you are highly knowledgeable and engaged, traits that are not only key to impressing future employers but also ensuring you are carving the right path for you.

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Follow Your Interests

PR is a relationships game, so do your research. Look out for PR firms that specialize in an area that is of real interest to you, whether that is fashion, talent, beauty, celebrity or lifestyle. Keep an eye on the client list. If you are still in college, consider trying to secure an internship within your target firms as a means of building business relationships and connections that can propel you toward that key first job after graduation.

Master of the Email Pitch

PR is a highly personal business, and the art of successful communication and persuasion is critical. The key is to have well-thought-out strategies that are well executed. Details matter, especially when it comes to email etiquette – a major part of the industry.

Draft your emails with the client or editor in mind. If you were to receive this email, what questions would you have, and what information should be included? Anticipate others’ next steps, and stay ahead by offering everything they could possibly need in your correspondence.

Give, Give, Give

Jump at opportunities to do favors for others, and do more than they request. In time, this approach will pay it forward when you find yourself in need of a favor or support. The aim is to have a proven track record of being invaluable when you need to call in a favor for a project or a client.

Ronn Torossian is the CEO of 5WPR

Ronn Torossian

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.