At the conclusion of my book: “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” I offer 10 tips – Here are a random selection of some of them:
Under-promise and over-deliver: consistently exceeding...
Fascinating case unfolding in Sydney, Australia surrounding a journalist who collaborated with others to expose allegations of sexual harassment against the Speaker- and that the media advisor "used the processes of the court as an instrument in a calculated...
The Shanghai Daily named “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian as one of the Top Five American business books.
The Shanghai Daily is an English-language newspaper in China, and...
“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett, investor
I‘d imagine that owning a nightclub is no easy task – Dealing with late...
Working extensively in entertainment PR, including extensive work as a crisis PR agency for celebrities, an interesting story is the Angelina Jolie Brand – and will she incorporate her soon to be husband’s last name into her name ?
And...
More than a month ago Greg Smith slammed Goldman Sachs in his high-profile public resignation letter. Since then its been continual crisis management for the investment firm. The job of their crisis PR team wont be getting easier anytime...
Great communicators can influence change, whether political, cultural or in business. From Winston Churchill to Ronald Reagan, Steve Jobs to Martin Luther King, history is full of individuals who, through their words and deeds, have shifted public opinion and...
Book Excerpt From “For Immediate Release”, PR Book by Ronn Torossian of 5WPR, a leading PR Agency. The book is available for purchase at Banres and Noble and bookstores nationwide.
There’s always an emergency. In today’s media world, they...
Thoroughly enjoyed Julia Hood’s recent post in PR Week, “Content and the convening power of PR”, where Hood rightfully argues that “This is the perfect environment for PR, the organization's natural conveners, to influence outcomes. Even as other organizational...
We work extensively as a crisis PR agency, and sometimes we need to be aggressive, and hard-hitting. This just released press-release is a “WOW” classic.
From Laura Nelson, Sr. VP Corporate Communications, Current TV
Current terminated Keith Olbermann last Thursday for...
