The covid pandemic has rocked many businesses, and real estate is among the most affected industries.
Now that the governments are easing the restrictions, real estate needs to strategize unique public relation strategies that will make them stand out in...
Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes.
Influencer marketing has drastically...
The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers.
What is more manageable is to focus on what not to do....
Components of Asian culture have spread to North American markets, particularly anime and manga cartoons. Anime streaming sites like Crunchyroll have over two million subscribers and over 45 million registered users. Anime has changed from niche to normalized and...
Neologism is ‘ a new word, usage or expression’.
Some neologisms in marketing have transformed into ‘generic trademarks’ such as Post-it, Velcro, Biro and Frisbee.
For marketing, neologisms are often wordplay centered around a brand name. Words have always been...
With the help of media coverage, companies can showcase their products, services, or even themselves, and offer credibility and validation while being featured in media outlets. Media coverage is different from commercials and ads because it means the company...
Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more. However, there are cases when all of those different categories end up...
Diversity and inclusion work together to elevate creativity, productivity, and overall happiness in the workplace. The global pandemic has laid bare inequities rooted in healthcare, justice, education, and economic systems.
PR professionals can help raise awareness by advancing dialogue...
At its core, public relations is essential for businesses of all shapes and sizes, as it helps them to get the word out whether that means starting the business off the ground or announcing new launches.
However, if a business...
While some people might think that marketing managers have nothing to do with problem-solving, that’s not quite the case. For marketing managers, one of the essential tasks is solving problems without having all of the necessary information.
Another task is...
