real estate
real estate

The covid pandemic has rocked many businesses, and real estate is among the most affected industries.

Now that the governments are easing the restrictions, real estate needs to strategize unique public relation strategies that will make them stand out in the post-Covid market.

Many lives have changed due to pandemics, and there is a “new normal” for both consumers and businesses.

With the change comes new ways to implement public relations that will help your real estate thrive post the Covid. Read on to understand what you need to implement to stand out in real estate.

Real Estate Public Relations to Stand Out Post COVID Market

Public relations are vital for building a trustworthy brand image. When consumers are looking to invest in real estate, they need a brand they can trust to meet their needs.

To stand out and thrive post covid in an estate, use the following public relations tips.

1. Be Creative

It’s not time to sit down and fall back to the old PR strategies you have used over the years that have worked. Covid has made people more creative, and most of the previous public relations has worked.

You need to stand out and think about what will make a customer look at your brand more than any other in the same industry.

Having unique services will make you stand out in the market.

Think of how you can spice up and attract more clients. You can try adding creative DIY packages or offering to take your clients a form of transport, online consultation, showcase, or meetings.

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2. Customer Assurance

Assuring your customers that you understand them and are there for them in these trying times goes a long way. Your customers are the key to the success of your business. Show them the precautions you are taking as a business.

You can keep your customers assured of your unwavering support through sending regular emails, which could be once a week, updating your social media, and information on your website or client’s dashboard.

When you reassure your customers that everything will be OK and together you will get over the pandemic, they will appreciate your sensitivity and understanding. It will also work magic to attract potential customers while you stand out from the competition. It’s also a great way to form a customer-business relationship.

3. Focus On Building Your Brand Online

The pandemic has changed the way business operates by shifting from a physical office to an online one. Most people are now searching online on various brands before they take action to reach out to them. Revamp your PR strategies from the norms and focus on building a reputable brand online.

Focus on offering consistent services with a touch. You can provide one-on-one question and answer sessions online and answer all the questions your customers and potential clients may have.

Perhaps write a detailed article about several general questions. Invite feedback from clients that a potential customer can review to understand more about your services. Offer information about the values of your business and focus on becoming the authority in your niche.


As life changes, so does the business model. If you want your brand or business to stand out, you need to think outside the box. Try new ways to market your brand, offer services that are unique from other companies. Offer virtual tours, 3D modeling, get creative, and keep assuring our clients that you and the company are here to stay. Go an extra mile in your public relations and stand out in a post-Covid Market.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.