Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more. However, there are cases when all of those different categories end up...
With the help of media coverage, companies can showcase their products, services, or even themselves, and offer credibility and validation while being featured in media outlets. Media coverage is different from commercials and ads because it means the company...
Neologism is ‘ a new word, usage or expression’.
Some neologisms in marketing have transformed into ‘generic trademarks’ such as Post-it, Velcro, Biro and Frisbee.
For marketing, neologisms are often wordplay centered around a brand name. Words have always been...
Components of Asian culture have spread to North American markets, particularly anime and manga cartoons. Anime streaming sites like Crunchyroll have over two million subscribers and over 45 million registered users. Anime has changed from niche to normalized and...
The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers.
What is more manageable is to focus on what not to do....
Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes.
Influencer marketing has drastically...
The covid pandemic has rocked many businesses, and real estate is among the most affected industries.
Now that the governments are easing the restrictions, real estate needs to strategize unique public relation strategies that will make them stand out in...
After Walt Disney released the movie “Aladdin” in 1992, it became the highest-grossing film of the year thanks, in part, to its hit song, “A Whole New World.” A line from the song pretty much summarizes the current marketing...
By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. Market Business News says a major reason may be the 6.8% compound annual growth rate they’re...
Motorists who once used printed road maps now have GPS that verbally directs them to their destination. Alexa now replaces the need to write to-do and shopping lists, remember to catch the weather forecast on the 6 pm news...
