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Ronn Torossian blogs on owning a PR firm, and on being the CEO of 5WPR, a top 25 US public relations company. PR firm entrepreneur, Ronn Torossian, offers goal-centered ideas and thoughts on public relations, and on running 5WPR.

Most brands understand they would benefit from a dedicated public relations team. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. These factors also play a...
When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due. This is unfortunate, since these elements can make or break a campaign. Here’s how and...
With marketers gathering more and more data, the tsunami of information might tend to be overwhelming.  That’s certainly understandable. How to deal with and maximize this flood of information can be challenging. One solution is to follow what famed Roman...
Influencer marketing, as perennially popular as it has been, has always been a bit of a mystery. Yes, the tactic obviously works well or so many brands would not employ it. However, the lack of transparency and standardization within...
As with any other project, success in a digital marketing campaign can take some time to gain traction and show results. It’s important to exercise patience with marketing campaigns, as acting hastily can signal the wrong message to consumers....
“What’s in a name?” Shakespeare was quoted as posing that question in mentioning a rose in his classic and popular play Romeo and Juliet. However, when it comes to public relations professionals who fulfill many responsibilities, there are volumes of...
According to new research from cybersecurity firm Cheq, the rise of influencer fraud now has a price tag: a whopping $1.3 billion. As per the brand protection agency, at least 15% of all influencers’ followers have been found to...
It might surprise you to learn just how many platforms support storytelling formats these days. We all know the major players: Snapchat, and Instagram. Cast your mind further afield, however, and you’ll note that WhatsApp, Medium, Skype, Youtube, Facebook,...
Some business owners who are not well-versed in marketing may not see much value on spending time poring over data and analyzing the results of a campaign. After all, the campaign will either bring in sales or new customers,...
A customer logs in to her Facebook account and pulls up the business page for a boutique clothing store that she’s been seeing frequent advertisements for. Sometimes, she’s a bit creeped out by how well the social media algorithms seem...

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