So… today’s a day to vent:
3 weeks ago to the day we received a call from a Fortune 1000 company who claimed an IMMEDIATE need for a new NYC PR firm. They were in town that day and had...
The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948. Before dying in 1999, one of the memorable sayings he left behind was, “Never stop testing, and your advertising will never...
Personalizing content marketing efforts is a crucial task for any business. Companies that are looking to improve their conversion rates should be focusing on personalizing their content marketing.
This is because about 90% of consumers find personalization in marketing appealing.
The...
Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span .
Hence, organizations need to focus on telling stories to their...
After incredible success with all-new original content, Netflix is swinging for the fences with a nostalgia series set to resurrect one of the most popular saccharin sitcoms of the late 80s and early 90s.
Remember the good ol’ days when...
The marketing landscape has changed a lot since the introduction of more mobile media such as social media, smartphones, and streaming TV. With so many options for reaching consumers, marketing professionals often find themselves overwhelmed and spread too thin....
The Shanghai Daily named “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian as one of the Top Five American business books.
The Shanghai Daily is an English-language newspaper in China, and...
Why do consumers buy what they choose to buy?
What drives those decisions?
Brand narratives play a crucial role in such decisions.
A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications...
Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more. However, there are cases when all of those different categories end up...
Talk about a second wave of COVID-19 has refocused attention in some quarters about the future and consequences of allowing employees to work remotely. The good news is that those employers who permitted their staff to work from home...
