The Market Role Of The Strategic Counsel

So… today’s a day to vent:

3 weeks ago to the day we received a call from a Fortune 1000 company who claimed an IMMEDIATE need for a new NYC PR firm. They were in town that day and had to meet with us before 4 PM. They had researched us and thought we may be a fit. They had just fired their latest PR agency and needed someone now.

5WPR scrambled, prepared and eagerly awaited the meeting. Long story short, the nearly 2 hour meeting ended with a request for a detailed proposal which “they would love to see ASAP”… so we worked all weekend and got a proposal to them Sunday night… and an email back on Monday that they’d get back to us shortly and thanks.

We spent a total of nearly 100 staff hours preparing this document proposal… and now 3 weeks later after multiple calls and emails, we still aren’t getting a reply… Does that sound fair ?

One of the best and worst things about the Public Relations field is the quickness of winning new clients – Unlike the advertising industry which has 3-12 month RFP and long decision processes, we often win clients in the course of 2 meetings or a few weeks… but it’s frustrating when we spend a lot of time and don’t get the decency of a reply.

Onward and Upward. At least for this NYC PR Agency… 5WPR.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.