The Market Role Of The Strategic Counsel

So… today’s a day to vent:

3 weeks ago to the day we received a call from a Fortune 1000 company who claimed an IMMEDIATE need for a new NYC PR firm. They were in town that day and had to meet with us before 4 PM. They had researched us and thought we may be a fit. They had just fired their latest PR agency and needed someone now.

5WPR scrambled, prepared and eagerly awaited the meeting. Long story short, the nearly 2 hour meeting ended with a request for a detailed proposal which “they would love to see ASAP”… so we worked all weekend and got a proposal to them Sunday night… and an email back on Monday that they’d get back to us shortly and thanks.

We spent a total of nearly 100 staff hours preparing this document proposal… and now 3 weeks later after multiple calls and emails, we still aren’t getting a reply… Does that sound fair ?

One of the best and worst things about the Public Relations field is the quickness of winning new clients – Unlike the advertising industry which has 3-12 month RFP and long decision processes, we often win clients in the course of 2 meetings or a few weeks… but it’s frustrating when we spend a lot of time and don’t get the decency of a reply.

Onward and Upward. At least for this NYC PR Agency… 5WPR.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.