PR Inspiration

Ronn Torossian discusses the importance of motivation, and what it takes to be a dynamic public relations entrepreneur of a top 25 US public relations firm. Ronn Torossian is a leading entrepreneur in public relations, CEO of 5WPR, and blogs on motivation.

According to research conducted by the National Institute of Mental Health, the fear of public speaking or, glossophobia affects nearly 3 out of 4 people in the United States. Many Americans even go so far as to list public...
Talk about a second wave of COVID-19 has refocused attention in some quarters about the future and consequences of allowing employees to work remotely. The good news is that those employers who permitted their staff to work from home...
Public Relations is, at least in part, about standing out. You want your customers – your fans – to like you more and feel better about you than they do your competition. Doesn’t matter what line of work you’re...
Cultural norms are shifting in America. This change is reaching into many different industries and taking many different forms. Recently, NASCAR banned the Confederate flag at its events. Many major American companies are coming out, making political statements and...
And now, some quotes on success.  It’s a cold day – and been another long one. Working hard isn’t easy, and on this late Monday evening wanted to share some thoughts on success: ·         “Winning is habit. Unfortunately, so is...
The saying ,“It’s not personal. It’s just business” is said to have first been muttered by an organized crime accountant in the 1930s. Yet, a growing number of today’s marketers have discovered the power of personalizing their messages to...
Famed author Mark Twain was once quoted as saying, “I didn’t have time to write a short letter, so I wrote a long one instead.” Strange? What Twain meant was that it was easier to blab on and on...
The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers. What is more manageable is to focus on what not to do....
As a leader, you get to work with people who have been chosen for the jobs they do at your organization. Seems simple enough, but for years, many bosses ignored their employees other than just making sure they got...
One of the primary dictums of any profession that deals with large numbers of people is to know your audience. It is common for groups in charge of essential social structures to change suddenly and drastically. Although there are...

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