One of the primary dictums of any profession that deals with large numbers of people is to know your audience. It is common for groups in charge of essential social structures to change suddenly and drastically. Although there are...
Most brands understand they would benefit from a dedicated public relations team. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. These factors also play a...
The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948. Before dying in 1999, one of the memorable sayings he left behind was, “Never stop testing, and your advertising will never...
Living in the current digital world means that companies are at constant risk of damaging their reputations when creating products or campaigns without working with a team of PR professionals.
This is because the current news cycle is highly...
Businesses are accustomed to regular employee horror stories, yet CEOs worldwide must be terrified by the recent response to JetBlue flight attendant Steven Slater’s choice of how and when to resign. Many have come to his defense, stating, “It’s...
Fostering and growing an entrepreneurial spirit within an organization can be a challenging but worthwhile task to make a business profitable and keep it profitable. While not everyone identifies as an entrepreneur, entrepreneurial traits can be found in employees...
How online courses are changing post-graduate schooling
During the late 1990s, and early 2000s, the education marketplace saw a huge uptick in online schools for trades, Bachelors, and Masters degrees. It was easy to see why these opportunities grew so...
Brands whose market is made up largely of Gen Zers might be wise to obtain and review a copy of a recent research study done by Snapchat and business intelligence company Cassandra. That study specifically focused on generation Z,...
Many people believe that leadership can only be practiced in the workforce by senior management. According to a recent World Leadership Survey, people all over the world believe the best way to learn about good leadership is to examine...
Say what you will about Bernie Sanders, the guy knows how to inspire, and he sure knows how to take something and make it bigger. No, not THAT Bernie. The other one. Bernie Ecclestone. The context? Not a presidential...
