Technology impacts every area of our lives, especially in communication. Naturally, this also affects public relations - primarily because agents must change how they relate to the public, based on how the public relates to each other, and the...
Public relations (PR) at it’s core is designed to manage the spread of information between an individual and an organization - bridge that together with social media and you’ve got yourself a dream team! PR traditionally consist of several different factors such as:
Building brand...
A security breach is one of the most dreaded forms of attack against any modern day company. Security breaches not only put the brand and its employees at risk, but also the customers and clients, which the company serves.
This...
Just a decade ago, public relations mostly entailed media relations and the occasional press release. Today, public relations involve a higher level of creativity and innovation to get the same results. Subsequently, PR specialists transform static and one-sided news...
On Monday, March 7th, Peyton Manning officially announced his retirement after playing 18 seasons in the National Football League. While most retirement announcements are met with nostalgia and best wishes from former and current players, Peyton’s proved to be...
The older and more mature public relations becomes, the more it relies on less traditional approaches to getting results. It also relies on connecting more with a younger audience through the use of social media marketing and online campaigns....
Harper Lee wrote one book and became a national treasure. “To Kill A Mockingbird” has been on just about every English teacher’s “must read” list for decades. Fans loved Lee’s rich characters and embraced the story in print and...
Presidential candidates must be successful on multiple levels if they hope to make it to the Election Day ballot.
Even then, because of possible irregularities that might affect the vote, as was witnessed in the George W. Bush against and...
It's treacherous out on the campaign trail. There are potential problems at every turn. Any candidate that hopes to be successful must be prepared, anticipate where some of the dangers lie, avoid as many of them as possible, and...
The marketing world is one of the most dynamic fields in the business world. New and more creative methods of reaching audiences are being made every day. One such a creative idea is the use of so-called “influencers.” In...
