public relations plan
public relations plan

Facebook recently announced that it would be adding end to end encryption for the video and voice calls in the Messenger app. In a blog post, the company announced that it would be rolling out the new change along with some new controls for the disappearing messages feature. 

Back in 2016, Facebook added a secret conversation feature to the Messenger app, and first introduced and to end encryption for the text messages, which now also supports calls. This new feature is being introduced because of the increase of voice and video calls on the platform. According to Facebook, its Messenger app now has over 150 million video calls each day. 

Another messaging app that’s owned by Facebook– WhatsApp, already provides users with and to end encryption which prevents anyone except the sender and receiver from seeing any of the encrypted data. A number of other video calling apps and platforms, such as FaceTime, Zoom, as well as Signal, offer their users and to end encryption for their video calls.

This new safety feature comes after Facebook has been battling data privacy scandals for the last few years, with chilling reports. Analyses ranging from the company being able to see personal information from its users, to sharing it with third-party companies, have  significantly damaged Facebook’s reputation. Fortunately, this new data safety feature is more than welcome by users of the Facebook messenger app, which has been introduced with a small PR campaign. 

When companies are looking to launch a new product, or a service, they should first start by creating a public relations launch plan, which will help them tell the company’s story to the market. 

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Goals and Strategies

The first step in creating a PR launch plan is to establish the goals that are going to be accomplished with that plan. This includes knowing the target audience for the new solution, which publications will potentially talk about the launch, as well as other goals such as driving more traffic to the company website or being interviewed by notable journalists or media outlets. 

In order to receive any sort of media attention, a company should have at least one attention grabbing story to tell the public. That means instead of sharing details surrounding all of the different features the new product will have, and the company should talk about how it can solve a problem that consumers already have. 

Giveaways, Events, and Influencer Campaigns

Another great way to generate more buzz and attention around a company’s new solution is by  creating a giveaway that involves the target audience, where people can win a prize for participating. Companies can also host a product launch event or a party to celebrate the launch of the new solution. Additionally, there’s always the option for companies that have bigger promotional budgets to work with influencers in promotional campaigns that would support anew product launch. 

This way, a company can drive both attention as well as business results for its new product, while also generating a positive brand reputation with the target audience.

Discover more from Ronn Torossian

Ronn Torossian’s Professional Profile on Muck Rack
GuideStar Profile for Ronn Torossian Foundation
Ronn Torossian’s Articles on Entrepreneur
Ronn Torossian’s Blog Posts on Times of Israel
Ronn Torossian on SoundCloud

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.