public relations plan
public relations plan

Facebook recently announced that it would be adding end to end encryption for the video and voice calls in the Messenger app. In a blog post, the company announced that it would be rolling out the new change along with some new controls for the disappearing messages feature. 

Back in 2016, Facebook added a secret conversation feature to the Messenger app, and first introduced and to end encryption for the text messages, which now also supports calls. This new feature is being introduced because of the increase of voice and video calls on the platform. According to Facebook, its Messenger app now has over 150 million video calls each day. 

Another messaging app that’s owned by Facebook– WhatsApp, already provides users with and to end encryption which prevents anyone except the sender and receiver from seeing any of the encrypted data. A number of other video calling apps and platforms, such as FaceTime, Zoom, as well as Signal, offer their users and to end encryption for their video calls.

This new safety feature comes after Facebook has been battling data privacy scandals for the last few years, with chilling reports. Analyses ranging from the company being able to see personal information from its users, to sharing it with third-party companies, have  significantly damaged Facebook’s reputation. Fortunately, this new data safety feature is more than welcome by users of the Facebook messenger app, which has been introduced with a small PR campaign. 

When companies are looking to launch a new product, or a service, they should first start by creating a public relations launch plan, which will help them tell the company’s story to the market. 

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Goals and Strategies

The first step in creating a PR launch plan is to establish the goals that are going to be accomplished with that plan. This includes knowing the target audience for the new solution, which publications will potentially talk about the launch, as well as other goals such as driving more traffic to the company website or being interviewed by notable journalists or media outlets. 

In order to receive any sort of media attention, a company should have at least one attention grabbing story to tell the public. That means instead of sharing details surrounding all of the different features the new product will have, and the company should talk about how it can solve a problem that consumers already have. 

Giveaways, Events, and Influencer Campaigns

Another great way to generate more buzz and attention around a company’s new solution is by  creating a giveaway that involves the target audience, where people can win a prize for participating. Companies can also host a product launch event or a party to celebrate the launch of the new solution. Additionally, there’s always the option for companies that have bigger promotional budgets to work with influencers in promotional campaigns that would support anew product launch. 

This way, a company can drive both attention as well as business results for its new product, while also generating a positive brand reputation with the target audience.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.