What good can possibly come out of longer lines at the doctor’s office, higher health insurance premiums and higher gas prices? Ask Hybrid, the Vitamin Shoppe and Whole Foods… Companies who market "natural", "health" and "sustainability" are benefiting from...
Like most dads, I give into badgering. When my daughter is "bugging out" over "Minnie Mouse”, Ariel or the latest game, I often give in and want to calm the delirium. Last week I visited Disney with my daughter,...
The following informative survey issued by the Council of Public Relations Firms was quite informative and accurate about whats doing in our industry, and as they say it “the fourth quarter results are in, and the results are better...
Every year, PR agencies wait for The Holmes Report to issue their annual report card, a profile on the leading public relations consulting firms in the US, Europe and Asia. It is written by “Editor Paul Holmes, based on...
Often, potential clients call us and ask how much a Public Relations campaign costs? I sometimes answer by asking them if they were to call a car dealer and ask, “How much is a car,” if they’d get an...
Am very proud that our client, APRA International (A division of Preferred Fragrance),was presented with the 2010 WWD Beauty Biz Award for “Best Executed Launch Strategy” in the Mass Fragrance category for the company’s fragrance by Platinum Recording Artist...
December in the Public Relations industry always proves to be one of the craziest months of the year, and this month has proven to meet the bill. Haven’t had one single evening where I was home for dinner, and...
We lost a client this week…and I was happy. We were hired by the International headquarters of a major company and market leader, but the local Headquarters here openly did not want us hired. To say that the International...
Wanted to share the following article I wrote which was published today by The International Public Relations Association (IPRA) at: http://www.ipra.org/frontlinedetail.asp?articleid=1875
PR is reinventing itself from “dull, weak, and depressed” to “colorful, strong and exciting”. By Ronn Torossian.
Every time I...
In past years, institutions ranging from Wall Street to politics, and clergy to sports have seemingly become soiled. We see this as legends like Mickey Mantle and Joe Dimaggio, who were both seen as legends, give way to Tiger...
