Here's Why Fox Had to Fire Bill O'Reilly

I recently spoke to NBC about Fox News Channel’s firing of Bill O’Reilly, which stirred up the public’s interest and indignation.

21st Century Fox, the parent of Fox News Channel, said in a statement, “After a thorough and careful review of the allegations, the company and Bill O’Reilly have agreed that Bill O’Reilly will not be returning to the Fox News Channel.”

It’s no shock that Fox took action quickly, even though The O’Reilly Factor has long been its top show.  The brand set a precedent nine months ago, when Fox News and Fox Television Stations Group founder and former CEO and chairman Roger Ailes was ousted due to a sexual harassment lawsuit from former anchor Gretchen Carlson and the scandalous claims that followed from an additional two dozen women.

Bill O’Reilly Responds

O’Reilly’s response was that the sexual harassment claims were unfounded.  Whether or not the claims are substantiated, O’Reilly, like all public figures, has to face the consequences of being found guilty in the court of public opinion.

The New York Times reported that five women, including guests and employees of the show, had been paid $13 million in settlement for sexual harassment claims.  These days, advertisers and viewers demand transparency and have almost zero tolerance for anything but.  They hold networks up to the same moral standards – so Fox made the right choice to quickly fire O’Reilly.  It had to be done.  Fox’s reputation was tarnished after the Roger Ailes scandal, and the brand had no choice but to get any more corruption out.

Ronn Torossian is the founder and CEO of 5WPR and one of the most well-respected Public Relations professionals in the United States.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.