It's treacherous out on the campaign trail. There are potential problems at every turn. Any candidate that hopes to be successful must be prepared, anticipate where some of the dangers lie, avoid as many of them as possible, and...
The marketing world is one of the most dynamic fields in the business world. New and more creative methods of reaching audiences are being made every day. One such a creative idea is the use of so-called “influencers.” In...
TV killed radio, so will digital video kill TV? Absolutely, say some market experts … and they are predicting a relatively quick death - by 2020.
As you may expect, YouTube is one of the standard bearers of this expectation....
SMS text messaging can be a highly effective tool in your overall marketing and public relations campaigns. The majority of people today have access to mobile technology - worldwide, there are nearly as many cell phones as there are...
With just a few short weeks before CES 2016, it's a good idea to prepare yourself for the gadgets you're liable to see. After examining many rumors and monitoring the movements of the big tech companies, a brief list...
The main worry most students harbor about leaving school involves whether or not they can find a job right away. If there are student loans and bills to pay, then the need to find a job becomes even more...
How Well Do Your Marketing Strategies Perform?
At the end of each marketing campaign, businesses review how well their marketing strategies have performed. Businesses who have relied heavily on Influencer Marketing to solve their sales and marketing problems find this...
Is your company trying to decide what kind of social media policy to follow? You’re not alone.
As companies harness the power of social media, it’s important to have a policy in place to support and protect the integrity and...
For some brands, getting positive press is a unicorn - a mythical beast highly sought after but never actually acquired.
However positive press - more commonly referred to as earned media - is something which requires finesse… and the right...
Large companies should know that frontline managers should be given training and authority to act. Frontline managers are those noteworthy souls who, in most cases, oversee others efforts in a management role yet are given no authority to make...
