“We don’t have it all figured out at Spotify. In many respects, we’re just getting started.” These are the words of Spotify global VP, partner solutions, Danielle Lee at her keynote address at Brandweek last week, an address dedicated...
According to Content Marketing Institute’s recent research, it’s lead generation. A whopping 85% of respondents said so with only 41% reported feeling confident generating leads. Having no leads is like picking up a fishing pole to go fishing with...
Public relations (PR) at it’s core is designed to manage the spread of information between an individual and an organization - bridge that together with social media and you’ve got yourself a dream team! PR traditionally consist of several different factors such as:
Building brand...
Plenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. In fact, most of the time, the more unique companies are the ones that are focused...
So, following an earlier article I wrote about the definition of Public Relations, Keith Trivitt, Associate Director of the Public Relations Society of America (PRSA) wrote that after all of PRSA’s work on the definition of public relations, and...
Watching Mike Tyson on The Today Show this morning was an “interesting” experience. Can anyone believe that Mike Tyson will soon have his one-man show "Mike Tyson: Undisputed Truth" on Broadway? Yes, you read it right – Mike Tyson...
Technology is constantly shifting and the PR landscape is forever evolving. Despite the new tactics and changes in the communication landscape, there are some skills that will always remain essential for PR...
It’s true that advances in technology have made work life much easier, or at least that is the general purpose of integrating a higher level of technology. However, automation and artificial intelligence aren’t always able to fully replace many...
My crisis PR agency, 5WPR was pleased today to read the announcement that Liberty Mutual Insurance has added a crisis management endorsement to its new commercial lead umbrella policy form –It’s great that insurance companies recognize the vast importance...
We all get them, but how much thought do you put into the potential of push notifications to enhance or detract from your brand? Consider this: two of the most important dynamics in any brand relationship are number of...
