Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules.
After a series of heated statements from both external parties and company officials,...
One trait expected of all marketers is creativity because marketers always have to think of brand new ways to generate leads, convert them, and keep all prospects engaged.
Creativity is the best way to make consumers think of a particular...
To achieve success in today’s market, companies have to rely on clear and correct data instead of assumptions. Many marketing teams focus on strategies that are based on assumptions.
That means their personalized media campaigns are completely founded on outside...
According to a recent survey, most companies tend to have about 30 market competitors, and it’s important for businesses to know who theirs are.
Every business has its competitors, and knowing one’s competitors is essential for product, service, and...
Getting a company’s digital infrastructure organized is important, but it’s not the only strategy that helps companies, as establishing strong relationships with consumers is the first step.
To do that, businesses have to find the right tools and strategies...
Authenticity in content marketing is simply when companies provide reliable information that's going to educate and entertain their target audience in a way that will help them develop a loyal and strong relationship with that company. Authentic content marketing...
While many people haven’t heard of Max Martin, many have certainly heard some of the biggest hits he’s produced, such as Taylor Swift’s song Bad Blood, Katy Perry’s Roar, and Britney Spears’ Baby One More Time, among many others.
In...
The ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world.
That’s why companies have had to shift their approach to innovation, design, and growth.
These days, people have a growing sense of agency over...
The season for Spotify Wrapped has arrived for users, which is a feature from the music streaming platform that displays user data and shows them their most played artists, songs, and albums through shareable graphics.
With the help of this...
Many digital shop owners tend to look for different ways to have their new online shopping websites show up and rank higher in Google’s search engine results pages (SERPs).
There are certain strategies that are very helpful and work...
