I recently spoke to NBC about Fox News Channel’s firing of Bill O’Reilly, which stirred up the public’s interest and indignation.
21st Century Fox, the parent of Fox News Channel, said in a statement, “After a thorough and careful review...
Depending on which study you read, 63% to 75% of the world’s population have mobile phones. That’s a range of 4.7 to 5.6 billion people globally! Either way, it’s a massive number that PR and marketing people can’t ignore....
Today, as marketing continues to shift to include more targeted digital elements, supplementing or replacing traditional mass media marketing, influencer marketing is becoming a more important component. It’s popular, because it works. But, as we all know, markets aren’t...
SMS text messaging can be a highly effective tool in your overall marketing and public relations campaigns. The majority of people today have access to mobile technology - worldwide, there are nearly as many cell phones as there are...
A decade or two ago, thanks to the fast spread of WiFi and more disconnected work environments, telecommuting was all the rage. But, just as quickly as it began, one major American company has decided enough is enough. Working...
Interested in expanding your market reach beyond your borders and into the thriving and vibrant American marketplace? With the internet and an expanded interest in culture and products from outside the U.S.,...
We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role in ensuring that costs are accounted for and results are measured.
After all, a marketing campaign...
Public relations is one of the best ways to expose a business to new people and gain a bigger audience. To put it simply, it’s the way that businesses can communicate with people. PR isn’t just for the companies...
Journalism as a trade is undergoing a strange shift, both in ideals and applications. As this is happening, there’s an Old Guard who carried the torch for traditional journalism their entire lives who are dying off, leaving a legacy...
This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes.
With social distancing as the main rule around the world, brands can’t take advantage of...
