Some businesses could not care less if they have customers or they have fans. In the world of public relations, this can be a dangerously myopic approach to communication. While most business will always have more customers than fans,...
Throughout his record-breaking Presidential campaign, Donald Trump had a tumultuous relationship with the media. He used all the screen time he could get, but he constantly criticized, berated and slammed the media in general as well as specific networks...
Like anything else, your desk should fit the needs of you and your job. But we have a few suggestions of things you could have at your desk to improve your productivity. Here are some of our ideas.
Timer
There are...
Every day entrepreneurs face different challenges – this career is so, as I can attest to every single day. Wanted to share some of my favorite entrepreneurial quotes:
Ronn Torossian's Favorite Entrepreneurial Quotes
• "The critical ingredient is getting off your...
The crisis of Carnival’s “Splendor” cruise ship was apparently a malfunction that resulted in 3,300 people stuck for 72 hours with limited food, challenging hygienic conditions, and without electricity. It was no one’s fault, yet surely constitutes a Public...
Right under your nose lies one of the simplest and most effective approaches to marketing for any business of any size. What is it? Customer service. This may seem a bit odd. However, customer service is, in fact, an...
Brian Solis, the person Salesforce calls a global innovation evangelist, hit the proverbial nail on the head with regards to the state of today’s customer service when he said, “Social media is about sociology and psychology more than technology.”
COVID-19...
In a world where some CEOs are in hot water for telling customers only the “cool kids” should wear their clothes, and others refuse to stock larger sizes at all, at least one company has elected to choose humanity...
Social marketing is used to develop different activities to maintain or change an audience’s behavior, for either the benefit of society as a whole or individuals themselves. It combines the ideas of social sciences and commercial marketing, and it’s...
“Awareness is fine, but advocacy will take your business to the next level.” That quote by Joe Tripodi, Coca-Cola’s CMO, pretty much sums up the success of the 135 -year-old beverage. Developed in 1835 by a wounded Confederate colonel,...
